SEO Specialist

About the Role

Key Responsibilities

• Conduct comprehensive keyword research to identify opportunities for content optimization and improved search rankings.
• Optimize website content, metadata, and HTML elements to enhance visibility on search engines.
• Implement link building strategies to increase domain authority and improve search engine rankings.
• Utilize Google Analytics, Adobe Analytics, and other web analytics tools to track performance metrics and generate actionable insights.
• Manage content across various content management systems (CMS), ensuring alignment with SEO best practices.
• Collaborate with the content team to create high-quality, engaging content that drives conversions and supports digital marketing initiatives.
• Monitor and report on SEO performance using tools like Google Search Console and Google Tag Manager.
• Stay updated on industry trends, algorithm changes, and emerging SEO techniques to continuously improve strategies.
• Assist in e-commerce optimization efforts to enhance product visibility and drive sales through search engines.
• Support social media management efforts by integrating SEO strategies into social media campaigns.

Requirements

• Proven experience in SEO with a strong understanding of search engines, digital marketing, SEM, and web analytics.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, and various link building platforms.
• Familiarity with programming languages such as JavaScript, CSS, and HTML is preferred.
• Experience with WordPress or other CMS platforms is highly desirable.
• Knowledge of conversion optimization techniques and how they relate to SEO efforts is a plus.
• A background in e-commerce is beneficial for optimizing product listings for search visibility.

Nice to Have

• Familiarity with programming languages such as JavaScript, CSS, and HTML.
• Experience with WordPress or other CMS platforms.
• Knowledge of conversion optimization techniques.
• Background in e-commerce for optimizing product listings.

Qualifications

• Experience in SEO and digital marketing
• Proficiency with Google Analytics, Google Search Console, and link building platforms

Benefits & Perks

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance