SEO Specialist (Hybrid)

About the Role

Key Responsibilities

• Perform keyword & competitive research; create briefs for writers/designers as needed.
• Optimize on-page elements (metadata, headers, schema, internal links, images/alt).
• Work with agency and brand partners to align content with search intent and brand voice.
• Execute content updates on the site as needed.
• Run monthly technical audits (crawl errors, Core Web Vitals, mobile usability, structured data, XML sitemaps).
• Partner with Web team to implement fixes, monitor re-indexing, and submit new content for indexing while safeguarding brand standards and regulatory compliance.
• Work with agency partner and web team to ideate, run, and analyze A/B or multivariate tests (forms, CTAs, layouts, etc.) across core lead generation pages.
• Translate findings into UX recommendations that lift inquiries, applications, or email captures.
• Work with agency partner to ensure end-to-end tracking is in place, from click through lead, across Google Tag Manager, Marketo, and Salesforce.
• Track KPIs in GA4, GSC, SEMrush, and PowerBI; connect keyword and traffic performance to web engagement and conversion actions.
• Deliver monthly “what / so what / now what” insight decks with recommendations.
• Maintain SEO Standard Operating Processes (SOPs), audit checklists, and a prioritized backlog of optimization opportunities.
• Monitor algorithm updates, emerging AI search behaviors, and industry best practices; refresh playbooks accordingly.
• Coordinate with agencies and internal teams (Web, Design, Content, IT, etc.) to scope tasks, secure assets, and ensure timely execution of SEO & CRO recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Basic JavaScript familiarity for event tracking and schema implementation.
• Relevant certifications (e.g., Google Analytics IQ, HubSpot, SEMrush Academy).
• Proven experience in SEO or digital marketing roles.
• Strong analytical and research skills with the ability to interpret performance metrics and draw insights.
• Excellent communication and presentation skills.
• Proficiency in SEO tools such as Google Analytics (GA4), Google Search Console (GSC), SEMrush, Ahrefs, etc.
• Solid understanding of search engine algorithms and ranking factors.
• Working knowledge of HTML/CSS and CMS platforms like WordPress.
• Familiarity with content marketing and UX principles is a plus.
• Proactive, detail-oriented, and results-driven mindset with a strong sense of ownership.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Nice to Have

• SEO certifications (e.g., Google Analytics IQ, HubSpot, SEMrush Academy).
• Familiarity with content marketing and UX principles.

Qualifications

• Experience with SEO or digital marketing roles.
• Proficiency in SEO tools such as Google Analytics (GA4), Google Search Console (GSC), SEMrush, Ahrefs.
• Knowledge of HTML/CSS and CMS platforms like WordPress.
• Relevant certifications (e.g., Google Analytics IQ, HubSpot, SEMrush Academy).

Benefits & Perks

• Generous Medical, Dental & Vision Plans
• Higher Education Tuition Assistance
• Flexible Spending Accounts
• Short and Long Term Disability Coverage
• Life and Accident (AD&D) Insurance
• 401(k) Retirement Plan
• Competitive salaries and comprehensive benefits including health and wellness options, income planning and protection, paid time off including holidays, and professional development opportunities.