SEO Specialist, Sports Betting & iGaming

About the Role

Key Responsibilities

• Owning the category reporting and analysis as a go-to expert on metrics and KPIs.
• Building multi-level reporting views and workflows to deliver actionable data to team members.
• Conducting industry competitive analysis to provide deep, actionable insights.
• Performing in-depth keyword research and intent analysis to identify high-value, high-intent keywords.
• Conducting competitive analysis to identify and recommend new techniques and strategies.
• Analyzing and developing optimization tactics that result in high-value conversion actions.
• Designing and developing analytical models that align organic search, Google Discover, and AI search platforms to deliver new insights.
• Creating on-page analysis and recommendations to inform team members about best practices and optimization opportunities.
• Staying aware of industry landscape shifts and algorithm updates to shape new best practices and inform team members.
• Developing and evolving SEO testing scenarios to establish cutting-edge best practices.

Requirements

• Bachelor's degree (preferred) or the equivalent combination of education and experience.
• Minimum two years' hands-on experience in Sports Betting and iGaming SEO implementation, ideally at enterprise-level organizations or with large media, affiliate, or operator sites; News SEO experience is a plus.
• Expert knowledge of analytics platforms like Google Search Console, Google Analytics, and Bing Webmaster.
• Experience with advanced analytics tools such as Google Looker Studio, Parsely, Marfeel, BigQuery, and others.
• Experience with third-party SEO industry tools like SEMRush, Ahrefs, Screaming Frog, etc.
• Strong written and verbal communication skills to present, educate, and train team members.
• Analytical skills to identify metrics-based opportunities and structure processes around them.
• Comfort working in fast-paced environments across multiple properties and initiatives.
• Understanding of SEO methodologies including E-E-A-T, crawl efficiency and budget, topic clustering, topical authority, and the interplay between Search, Discover, and News.
• Ability to organize multiple ongoing initiatives, prioritize tasks, and meet deadlines.
• Ability to work autonomously, take ownership of initiatives, and collaborate with team members.
• Knowledge of the AI search landscape and a desire to develop in-house practices around AI audience opportunities.
• Expert-level proficiency with spreadsheets and data analysis.
• Willingness to work under newsroom deadlines and assist with content edits when needed.
• Strong ideation, planning, testing, and analysis skills related to SEO opportunities.

Nice to Have

• Experience with SEO at enterprise-level organizations or large media, affiliate, or operator sites.
• Experience with News SEO.
• Understanding of AI search landscape and audience behaviors.

Qualifications

• Less Than High School education (as specified in the description).

Benefits & Perks

• Competitive pay and comprehensive benefits package.
• Affordable healthcare options including medical, dental, and vision plans.
• Mental health support options.
• Flexible spending accounts.
• Fertility assistance.
• A competitive 401(k) plan.