SEO Strategist

About the Role

Key Responsibilities

• Develop comprehensive SEO strategies that align with business goals and industry best practices.
• Conduct in-depth audits to identify technical issues, content gaps, and optimization opportunities.
• Collaborate with writers to implement effective on-page SEO across high-impact content.
• Monitor trends in LLM and other AI tool usage to understand user behavior better and shape content strategies that influence model responses.
• Plan and refine website architecture to support long-term SEO success.
• Understand the user journey and ensure that consumer needs and preferences are at the forefront of strategies and plans.
• Troubleshoot and resolve technical SEO issues with cross-functional teams.
• Track and analyze key metrics, including rankings, traffic, and conversions.
• Optimize conversion funnels using user behavior insights and A/B testing.
• Stay current on algorithm updates, SEO trends, and best practices.
• Deliver training sessions to upskill internal teams on advanced SEO topics and tools.

Requirements

• 3+ years of hands-on experience in SEO strategy and implementation required.
• Proficiency with a wide variety of SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, Screaming Frog, Ahrefs).
• In-depth knowledge of technical SEO, website structure, schema, and content optimization.
• Proficient in reading SEO data and turning it into actionable insight.
• Strong project management skills to ensure timely and successful execution of SEO initiatives.
• Able to identify opportunities, solve problems, and be willing to jump in and help out.
• Proactive approach to staying on top of industry trends, algorithm updates, and emerging SEO best practices.
• Ability to clearly communicate SEO concepts to both technical and non-technical audiences.
• Track record of driving measurable business growth, not just rankings.
• Familiar with SEO efforts revolving around the user rather than a search engine.
• Basic understanding of HTML/CSS/JavaScript and experience working collaboratively with development teams.
• Strong interest in user behavior around LLMs and other AI tools, with an understanding of what influences their outputs.

Nice to Have

• Experience working with AI tools and understanding their impact on SEO.
• Experience with website architecture planning and technical troubleshooting.
• Knowledge of JavaScript and schema markup.

Qualifications

• Experience in SEO strategy and implementation.
• Proficiency with SEO tools and analytics platforms.
• Knowledge of technical SEO, website structure, and content optimization.
• Basic understanding of HTML/CSS/JavaScript.

Benefits & Perks

• 100% employer-paid medical, dental, and vision insurance for employees.
• Annual review with raise option.
• 22 days Paid Time Off (PTO) accrued annually, increasing to 29 days after 3 years.
• 4 paid holidays: New Year's Day, Fourth of July, Thanksgiving, and Christmas Day.
• Paid Parental Leave.
• Up to 6% company matching 401(k) with no vesting period.
• Quarterly allowance for remote work setup, continuing education, or personal items.
• Open concept office with friendly coworkers.
• Creative environment where you can make a difference.