SEO Strategy Lead

Job Description

About the Role

Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Strategy Lead will enhance our web marketing footprint globally. The role involves increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties. The SEO Strategy Lead will lead and manage a team of SEO specialists, collaborating with various cross-functional teams and leaders to integrate SEO practices across all Meta products and apps.

Key Responsibilities

Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic
Lead, mentor, and manage a team of SEO specialists, fostering a collaborative and open environment
Conduct keyword research and prioritize opportunities for growth
Manage domain migrations and cross sites interlinking strategies for Meta
Collaborate with product and web teams to apply SEO best practices
Partner with Data Science and Marketing Analytics to refine measurement frameworks
Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts
Conduct competitors analyses and market research to identify trends

Requirements

10+ years of experience in SEO for high-traffic, competitive web properties
3+ years of experience with team leadership and people management
Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes
Expertise in on-page, off-page, technical, and content SEO
Experience with website migration and multilingual sites
Proficiency in SEO tools and web analytics
Bachelor's Degree

Nice to Have

Demonstrated experience creating data-driven narratives
Experience with HTML, CSS, and Single-Page Applications
Leadership experience with a focus on mentorship
Basic SQL knowledge

Qualifications

Bachelor's degree

Benefits & Perks

Bonus
Equity
Benefits (unspecified details)
Individual compensation determined by skills, qualifications, experience, and location

Working at Meta

Meta builds technologies that help people connect, find communities, and grow businesses. The company values innovation and is moving beyond 2D screens toward immersive experiences like augmented and virtual reality. Meta is committed to diversity, equity, and inclusion, being an Equal Employment Opportunity and Affirmative Action employer, and provides reasonable accommodations for candidates with disabilities.

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