SEO Strategy Manager

About the Role

Key Responsibilities

• Develop, execute, and manage a comprehensive SEO strategy covering technical, local, on-page, and off-page initiatives to drive organic traffic and conversions.
• Lead the development and execution of our local SEO strategy, including managing Google Business Profile listings, building and monitoring local citations, and optimizing for local search queries.
• Create and execute a strategy for optimizing content and websites for AI-powered search engines, conversational interfaces, and large language models (LLMs).
• Manage, mentor, and develop content specialists, guiding their professional growth and overseeing their daily tasks.
• Lead the development and execution of our international SEO strategy, including managing multi-regional targeting and content localization.
• Manage relationships with external vendors, agencies, and tools, including negotiating contracts and monitoring performance against KPIs.
• Conduct regular site audits to identify and resolve technical SEO issues related to site architecture, crawlability, indexation, and site speed.
• Partner with marketing directors to develop and execute a content strategy that identifies opportunities and drives high-quality, SEO-optimized content creation.
• Monitor industry trends, algorithm updates, and competitor SEO strategies to keep tactics ahead of the curve.
• Present SEO performance, insights, and strategic recommendations to senior leadership and cross-functional teams.

Requirements

• A minimum of 5 years of professional experience in SEO, with at least 2 years in leadership or management roles.
• Bachelor's degree in Marketing, Computer Science, Business, or a related field.
• Deep understanding of technical SEO principles, including HTML, CSS, JavaScript, and their impact on search engine performance.
• Strong analytical skills with the ability to analyze complex data sets and make data-driven decisions.
• Excellent leadership and mentorship skills to manage and motivate team members.
• Exceptional written and verbal communication skills to explain complex SEO concepts to technical and non-technical audiences.
• High proficiency with SEO and analytics platforms such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Yext.
• Proactive problem-solving skills with the ability to identify and resolve SEO challenges.
• Experience working in a fast-paced digital environment such as B2B SaaS or e-commerce.
• Experience with Python or other scripting languages for data analysis and automation is a plus.

Nice to Have

• Certifications in Google Analytics, Google Ads, or other relevant digital marketing platforms.
• Experience with Python or other scripting languages for data analysis and automation.

Qualifications

• Bachelor's degree in Marketing, Computer Science, Business, or a related field.