SEO/CRO Manager

About the Role

Key Responsibilities

• Implement and execute SEO strategies in partnership with SEO agencies.
• Monitor and analyze website traffic, rankings, leads, and other relevant KPIs.
• Manage the day-to-day activities of national and local SEO agencies.
• Support with SEO budget management and forecasting.
• Manage SEO priorities such as technical SEO audits, site maintenance, and link building, and maintain brand-specific roadmaps.
• Collaborate with cross-functional teams and project manage website-related initiatives like content publishing and site redesign.
• Review and analyze SEO performance reports and insights, supporting SEO agency and internal teams in analyzing results.
• Stay current with SEO trends and share knowledge internally.
• Communicate effectively with cross-functional teams and present SEO insights.
• Support CRO agency with implementing strategies and testing plans.
• Manage day-to-day activities of CRO agency and oversee CRO testing and analysis.
• Monitor CRO initiatives and their impact, providing input on website changes.
• Collaborate with teams on CRO integration.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 4+ years of experience in successfully implementing national and local SEO campaigns.
• Knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Experience working with content management systems, Google Analytics, and other SEO tools.
• Experience optimizing on-and-off page SEO.
• Working knowledge of HTML, CSS, Schema Markup, and Metadata.
• Proficiency with Google Search Console and Google Analytics.
• Knowledge of keyword research and data mining tools.
• Strong analytical mindset and critical thinking skills.
• Ability to conduct competitive analysis and develop actionable insights.
• Effective communication skills and proactive attitude.

Nice to Have

• Experience with holistic conversion rate metrics, including Net Promoter Score (NPS), customer satisfaction surveys, and site engagement scores.
• Ability to translate complex concepts into clear business outcomes.
• Systematic problem-solving approach.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 4+ years of experience in SEO campaigns.

Benefits & Perks

• Competitive salary range of $90,000 - $115,000.
• Annual discretionary bonus.
• Participation in retirement plans including 401(k) with up to 4% match.
• Medical, dental, and vision insurance.
• Flexible spending accounts.
• Access to emergency backup care and family support services.
• Supplemental life insurance.
• Lifestyle spending account.
• Parental leave and paid time off.