SEO/GEO Analyst- Salt Lake City, UT

Western Governors University

Salt Lake City, UT

Full Time

Mid Level

66k-100k

6 days ago

Job Description

About the Role

Western Governors University is driven by a mission to expand access to higher education through online, competency-based degree programs. The university is committed to being a great place to work for a diverse workforce of student-focused professionals. Working at WGU provides an opportunity to contribute to helping students graduate and create a better tomorrow for themselves and their families. The role of the SEO/GEO Analyst involves shaping and implementing WGU's SEO/GEO strategy to ensure the continued performance of the university's website and owned properties, with a focus on search engine optimization, analytics, content optimization, and technical SEO.

Key Responsibilities

Continually research and adapt to changes in generative search, helping WGU to adapt to those changes and create new organic marketing techniques.
Conduct keyword research to identify high-value search phrases to drive traffic and guide content teams.
Perform keyword and competitor analyses.
Execute effective link-building strategies.
Optimize page content, metadata, and other on-page elements.
Keep up to date on current algorithm, and SEO/GEO trends.
Monitor daily performance metrics to understand SEO/GEO strategy performance.
Create reporting on website analytics and performance.
Monitor SEO/GEO metrics and key performance indicators to identify insights and potential issues.
Understand and present information on industry best practices for measuring success of search.
Perform other related duties as assigned.

Requirements

Bachelor's degree and 2+ years of related experience, or an advanced degree without experience.
A Bachelor's degree in marketing, advertising, communications, business, or a related area is preferred.
3+ years of experience in successfully executing SEO campaigns.
Basic knowledge of HTML, CSS and JavaScript.
Strong understanding of search engine algorithms, technical SEO, and ranking methods.
Experience with SEO industry programs and tools such as Google or Adobe Analytics, SEMrush, Screaming Frog, SEOClarity or similar.
Experience with CMS platforms AEM, WordPress, or similar.
Experience with content management tools such as WorkFront.
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

Nice to Have

Experience with content management tools such as WorkFront.

Qualifications

Bachelor's degree in marketing, advertising, communications, business, or a related area (preferred).
3+ years of experience in SEO campaigns.

Benefits & Perks

Bonuses
Medical, dental, vision, telehealth and mental healthcare
Health savings account and flexible spending account
Basic and voluntary life insurance
Disability coverage
Accident, critical illness and hospital indemnity supplemental coverages
Legal and identity theft coverage
Retirement savings plan
Wellbeing program
Discounted WGU tuition
Flexible paid time off for rest and relaxation with no need for accrual
Flexible paid sick time with no need for accrual
11 paid holidays
Up to 12 weeks of parental leave

Working at Western Governors University

WGU is committed to creating a diverse and inclusive environment, fostering a mission-driven culture focused on expanding access to education and supporting student success. The organization values innovation, integrity, and collaboration, and aims to be a great place to work for professionals dedicated to making a positive impact.

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