SEO/GEO Analyst- Salt Lake City, UT
Western Governors University
Job Description
About the Role
Return to selected search result SEO/GEO Analyst- Salt Lake City, UT Apply locations Salt Lake City Office time type Full time posted on Posted Today time left to apply End Date: September 27, 2025 (11 days left to apply) job requisition id JR-022957 If you're passionate about building a better future for individuals, communities, and our country—and you're committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
Key Responsibilities
- Participate in shaping and implementing WGU's SEO/GEO strategy and ensure continued performance of the website and owned properties.
- Analyze search and website analytics, identify gaps in website content, and optimize pages for improved search results.
- Build links, implement strong technical SEO, and engage in content creation and optimization.
- Research and adapt to changes in generative search to create new organic marketing techniques.
- Conduct keyword research to identify high-value search phrases and guide content teams.
- Perform keyword and competitor analyses.
- Monitor daily performance metrics to understand SEO/GEO strategy performance.
- Create reports on website analytics and performance.
- Monitor SEO/GEO metrics and KPIs to identify insights and potential issues.
- Stay updated on current algorithm and SEO/GEO trends.
- Understand and present information on industry best practices for measuring success of search.
- Perform other related duties as assigned.
Requirements
- Bachelor's degree and 2+ years of related experience, or an advanced degree without experience.
- A Bachelor's degree in marketing, advertising, communications, business, or a related area is preferred.
- 3+ years of experience in successfully executing SEO campaigns.
- Basic knowledge of HTML, CSS, and JavaScript.
- Strong understanding of search engine algorithms, technical SEO, and ranking methods.
- Experience with SEO industry programs and tools such as Google or Adobe Analytics, SEMrush, Screaming Frog, SEOClarity or similar.
- Experience with CMS platforms like AEM, WordPress, or similar.
- Experience with content management tools such as WorkFront.
- Ability to analyze data and adapt strategies accordingly.
- Excellent organizational, project management, and time management skills.
Nice to Have
- Experience with content management tools such as WorkFront.
Qualifications
- Bachelor's degree in marketing, advertising, communications, business, or a related area (preferred).
- 3+ years of experience in SEO campaigns.
Benefits & Perks
- Bonuses
- Medical, dental, vision, telehealth, and mental healthcare
- Health savings account and flexible spending account
- Basic and voluntary life insurance
- Disability coverage
- Accident, critical illness, and hospital indemnity supplemental coverages
- Legal and identity theft coverage
- Retirement savings plan
- Wellbeing program
- Discounted WGU tuition
- Flexible paid time off for rest and relaxation with no need for accrual
- Flexible paid sick time with no need for accrual
- 11 paid holidays
- Other paid leaves, including up to 12 weeks of parental leave
Working at Western Governors University
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, praised by academic, industry, government, and media leaders. Working for WGU provides employees with opportunities to contribute to helping students graduate and create a better tomorrow for themselves and their families.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Western Governors University
Website
wgu.edu
Location
Salt Lake City, UT
Industry
Colleges, Universities, and Professional Schools
Similar Jobs
Other opportunities you might be interested in
SEO Manager
Cengage Learning
SEO Manager
Cengage Learning
►✍ REMOTE SEO ANALYST 💻◄
Coalition Technologies
Senior SEO Manager
Later
Senior Marketing Associate
CYM Living
SEO Manager
Cengage Learning