SEO/GEO Lead

Photon

Virginia Beach, VA

Full Time

Senior

6 days ago

Job Description

About the Role

The SEO/GEO Lead role is at the intersection of SEO best practices and future-forward Generative Engine Optimization (GEO), focusing on improving visibility across traditional search engines and emerging generative AI platforms like ChatGPT, Google SGE, and Bing Copilot. The company has over 20 years of experience powering digital experiences for Fortune 500 clients and has grown to more than 6000 team members globally, engaged in digital modernization efforts.

Key Responsibilities

Implement on-page and technical SEO across multiple brand sites, including meta tags, headers, and linking strategies.
Monitor keyword rankings, indexation, and Core Web Vitals to ensure optimal site performance.
Partner with content, development, and product teams to maintain SEO-friendly page speed and site structure.
Maintain and evolve structured data schemas such as FAQPage, Article, and LocalBusiness schemas.
Conduct regular SEO audits and implement action plans using tools like Ahrefs, SEMrush, and Google Search Console.
Structure content for maximum visibility in AI-generated answers and snapshots.
Work with content authors to create AI-friendly Q&A blocks, glossary terms, and expert quotes.
Monitor and analyze brand mentions in AI platforms like ChatGPT, Bing, and Perplexity.
Assist in schema saturation strategies to boost factual authority across service and location pages.
Support monthly SEO/GEO reporting using GA4, Search Console, and snapshot tracking tools.
Help implement A/B and split testing to improve organic click-through rates and user experience.
Collaborate with marketing, content, and engineering teams to align content goals with platform performance.
Recommend optimizations based on ranking shifts, AI behavior, or competitive benchmarking.

Requirements

6+ years of SEO experience, preferably across large sites or multisite platforms.
Familiarity with WordPress (or headless CMS), schema markup, and page speed optimization.
Working knowledge of SEO tools like SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
Curiosity and enthusiasm for AI-driven search experiences and generative discovery platforms.
Strong written communication skills, especially for content structure and clarity.

Nice to Have

Exposure to GEO principles or AI snapshot monitoring (e.g., Bing Chat, Perplexity.ai).
Experience working with structured content APIs or modular CMS tools.
Familiarity with zero-click SEO, local SEO, or multi-brand environments.
Understanding of CRO, UX, and analytics tools such as GA4, Looker Studio, and Hotjar.

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