Smartwool and Icebreaker: Paid Media Coordinator

About the Role

Key Responsibilities

• Support full-funnel paid media planning and help manage the paid media calendar to ensure all key initiatives and product stories are supported.
• Partner closely with media agency on the execution of campaigns including trafficking assets, setting up tracking, and targeting plans.
• Collaborate with cross-functional teams including e-commerce, brand, and creative to develop and execute digital marketing strategies and campaigns.
• Analyze and summarize media performance metrics across all channels to ensure goals and KPIs are met.
• Evaluate data to identify areas of opportunity and support the implementation of the testing calendar to optimize strategies.
• Assist with media budget management and finances, including invoice receipt, approval, reconciliations, and accruals.
• Monitor campaign performance and reporting, support creative briefing & trafficking, and meet with media partners.

Requirements

• 1-3 years of experience in media buying, managing performance marketing programs, and/or digital campaigns.
• Strong understanding of key digital marketing channels including display, SEM, and social media.
• Experience working at or with a digital agency and creative teams, utilizing project management tools.
• Detail-oriented with strong organization and project management skills in a fast-paced environment.
• Passion for data-driven decision making and creating personalized digital customer experiences.
• Strong communication skills to effectively convey marketing efforts and media performance.
• BA/BS degree in marketing or related field.
• Curious, proactive problem-solver who is excited to dig into data.

Nice to Have

• Strong excel skills.
• Genuine passion for the outdoors.
• Experience working across US & Canada.

Qualifications

• BA/BS degree in marketing or related field.

Benefits & Perks

• Competitive compensation package with a hiring range of $56,000 to $70,000 USD annually.
• Additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
• Strong benefits including medical, dental, vision, and 401(k).
• Extensive development and growth opportunities.
• A diverse and inclusive work environment.