Smartwool and Icebreaker: Paid Media Coordinator

About the Role

Key Responsibilities

• Support full-funnel paid media planning and manage the paid media calendar to ensure all key initiatives and product stories are supported.
• Partner closely with media agencies on campaign execution, including trafficking assets, setting up tracking, and targeting plans.
• Collaborate with cross-functional teams such as e-commerce, brand, and creative to develop and execute digital marketing strategies and campaigns.
• Analyze and summarize media performance metrics across all channels to ensure goals and KPIs are met.
• Evaluate data to identify areas of opportunity and optimize strategies accordingly.
• Brief in creative needs and work with the integrated marketing team to develop and execute digital creative assets.
• Support the implementation of testing calendars to continually test new creative, tactics, and tools.
• Assist with media budget management, including invoice processing, reconciliations, and accruals.
• Stay informed on media marketplace trends, platform updates, and marketing innovations.

Requirements

• 1-3 years of experience in media buying, managing performance marketing programs, or digital campaigns.
• Strong understanding of digital marketing channels including display, SEM, and social media.
• Experience working with digital agencies and creative teams, utilizing project management tools.
• Excellent organization and project management skills with the ability to handle multiple campaigns simultaneously.
• Passion for data-driven decision making and creating personalized digital customer experiences.
• Strong communication skills to effectively report on marketing efforts and media performance.
• BA/BS degree in marketing or a related field.
• Curious, proactive problem-solver with a detail-oriented approach.

Nice to Have

• Strong Excel skills.
• Genuine passion for the outdoors.
• Experience working across US & Canada.

Qualifications

• Bachelor's degree in marketing or a related field.

Benefits & Perks

• Competitive compensation package ranging from $56,000 to $70,000 annually.
• Additional incentive potential including annual incentives, sales incentives, or commissions.
• Benefits include medical, dental, vision insurance, and 401(k).
• Extensive development and growth opportunities.
• Supportive, diverse, and inclusive work environment.