Social and Digital Media Coordinator

Kirtland Community College

Grayling, MI

Full Time

Mid Level

15 days ago

Job Description

About the Role

Kirtland Community College is looking to add a Social and Digital Media Coordinator to our Marketing team. The role supports the college's mission by executing strategic communications and digital engagement initiatives that enhance the institution's visibility, strengthen community relations, and promote a positive public image. This position involves coordinating social media presence, managing media relations, supporting outreach efforts across digital and traditional platforms, and creating engaging content to promote college events and initiatives.

Key Responsibilities

Develops, schedules, and manages cross-platform social media campaigns that align with the college's communication goals and branding standards.
Maintains and grows the college's presence on social media and other digital platforms through the creation and curation of compelling, timely, and relevant content.
Monitors engagement and trends across digital channels, applying insights to optimize communication strategies and audience reach.
Serves as a primary liaison for media inquiries and community relations, ensuring consistent messaging and timely responses to press and public requests.
Writes, edits, and proofreads a variety of materials, including news releases, feature stories, promotional content, and public statements.
Coordinates the dissemination of college news and announcements across appropriate media channels, including digital, print, and broadcast.
Collaborates with internal departments and external partners to ensure consistent and effective messaging across all communication platforms.
Supports the coordination of public-facing college events and initiatives, helping to promote attendance and engagement through strategic digital outreach.
Assists with updates to college websites, ensuring information is accurate, engaging, and aligned with institutional priorities.
Provides expertise on current and emerging digital trends, best practices, and technologies.
Acts as the college's representative in emergency communications, managing digital updates and media coordination in urgent situations.
Maintains relationships with local organizations, civic groups, and external partners to strengthen community engagement.
Acts as photographer/videographer and graphic design lead for the college, creating, shooting, editing, and publishing photos and videos for various platforms.
Supports divisional and college-wide events and activities as needed.
Performs other related duties as assigned.

Requirements

Experience in managing social media platforms and digital content creation.
Ability to develop and execute strategic digital communication campaigns.
Strong writing, editing, and proofreading skills.
Experience with photography, videography, and graphic design.
Ability to operate technical equipment in a modern classroom or online environment.
Effective communication skills with students, professionals, and external partners.
Willingness to travel frequently, including evenings, weekends, and during inclement weather.
Ability to work under general supervision and adapt to varying work conditions.