Social & Digital Media Specialist

About the Role

Key Responsibilities

• Assist in the development and execution of digital engagement (websites, social, mobile) and entertainment strategies for Harrah's Philadelphia.
• Create and manage content across multiple social media platforms including Facebook, Twitter, Instagram, YouTube, Blog, and Google Plus.
• Maintain up-to-date web content and ensure message consistency across all networks.
• Support internet marketing initiatives such as promotions, SEO, and content management to drive social media strategy.
• Gather data from internal and external sources and support management with analysis and recommendations.
• Attend events and promotions to gather content for social channels.
• Support the marketing department with copywriting, photography, interviews, and related activities.
• Facilitate and traffic advertising and job requests for various departments, acting as the primary liaison for marketing, advertising, and PR needs.
• Prepare and coordinate advertising materials, media selections, and collateral with external vendors and internal teams.
• Manage entertainment programming, coordination, and logistics for the property.
• Monitor competitor marketing efforts and make strategic recommendations.
• Create and produce marketing materials for multiple departments including advertising, promotions, and public relations.
• Assist in developing department forecasts and budgets.

Requirements

• Bachelor's degree in a related field and/or equivalent work experience.
• Minimum of 2-3 years of experience managing online communities, platforms, and entertainment for brands.
• Expertise in English grammar and copywriting.
• In-depth knowledge of online community platforms and their participants (forums, blogs, social media).
• Excellent verbal, written, and presentation skills.
• Self-motivated, detail-oriented, and able to prioritize multiple tasks.
• Flexible schedule and ability to perform tasks as needed.
• Ability to work in a smoke-filled environment and sit/stand for prolonged periods.
• Must be able to obtain and maintain a license through the Pennsylvania Gaming Control Board.

Nice to Have

• Experience with entertainment operations.
• Knowledge of online community engagement strategies.
• Experience working with advertising agencies and managing production processes.

Qualifications

• Educational background: Bachelor's degree or equivalent work experience.

Benefits & Perks

• Not specified in the description.