Social & Influencer Lead, Bumble For Friends

About the Role

Key Responsibilities

• Set and lead the social vision for Bumble BFF, translating brand and product goals into culturally resonant strategies that build emotional connection and long-term brand equity.
• Own brand-defining moments across social and influencer platforms, guiding how we show up during key cultural and life-stage events.
• Act as the central authority on social within BFF—advising marketing, product, and comms stakeholders on best practices, platform innovation, and emerging trends.
• Develop and execute platform-specific content and campaigns that connect with Gen Z audiences—especially around themes like college, friendship-building, and young adulthood.
• Lead and scale a creator and influencer strategy that deeply integrates BFF into the social lives of our audience—fostering trust and advocacy through real voices.
• Partner cross-functionally with Integrated Marketing, Creative, Product Marketing, and Comms to ensure social strategy is tightly aligned with go-to-market priorities.
• Monitor trends, test platform innovations, and shape how BFF stays at the forefront of Gen Z digital behavior and internet culture.
• Mentor junior team members and collaborate with external partners to amplify creative ideas and execution.

Requirements

• A strategic and visionary social leader who thrives at the intersection of brand, culture, and digital community.
• Deeply immersed in Gen Z culture and fluent across platforms—you don't just follow the algorithm, you anticipate what's next.
• A hands-on creator who's equally comfortable shaping high-level strategy and jumping into content production to make ideas happen.
• Confident in setting direction and influencing others, with a proven ability to drive alignment and impact across cross-functional teams.
• Creative and courageous, with a sharp editorial eye and strong instincts for real-time relevance.
• Operationally sound, with experience designing scalable systems that deliver both consistency and innovation.
• Experience in social, brand, or editorial strategy—ideally for lifestyle, tech, or culturally influential brands.
• Demonstrated success leading and executing high-impact social and influencer programs across TikTok, Instagram, YouTube, X, and emerging platforms.
• Experience driving strategy in partnership with brand, product, and creative teams in fast-moving, high-growth environments.
• Proven ability to concept, create, and optimize content that performs across platforms.

Nice to Have

• Background working on community-driven or connection-based platforms.

Qualifications

• 4 to 6 years of experience in social, brand, or editorial strategy

Benefits & Perks

• Medical, Dental, Vision
• 401(k) match
• Unlimited Paid Time Off Policy
• Participation in short- and long-term incentive programs