Social Content and Engagement Strategist

About the Role

Key Responsibilities

• Trend Spotting & Ideation: Stay ahead of fashion, beauty, and cultural trends. Monitor creator content, hashtags, and seasonal shifts to spark ideas that resonate with the retail brand's audience.
• Content Creation: Collaborate with the creative, social, and marketing teams to produce thumb-stopping high-fidelity content, prioritizing short-form video for TikTok, Instagram Reels, and Stories.
• Social Strategy: Develop organic and paid social strategies, and lead content planning across social channels. This includes developing monthly, tentpole, and ad-hoc content briefs.
• Video Creation & Editing: Capture, edit, and produce original video content. Contribute to all phases of production, including filming, editing, color correction, and sound design.
• Creative Execution: Define and develop branded style templates for social media assets, ensuring a cohesive look across all platforms.
• On-Camera Hosting: Be comfortable stepping in front of the camera as a brand personality, delivering trend-based or style-led content with confidence and charm.
• Community Engagement: Actively engage with followers across platforms, replying to comments, amplifying creator content, and building meaningful relationships that reflect the brand's personality and values.
• Innovative Thinking: Remix trends authentically to the brand and bring fresh ideas that stand out in a crowded feed.

Requirements

• 5+ years in a creator, influencer, or brand content role (in-house or agency).
• A portfolio or active feed showcasing short-form, trend-driven video work (especially in fashion, beauty, or lifestyle).
• Expert understanding of all major social platforms, their formats and features - especially TikTok and Instagram.
• Experience publishing content flawlessly and managing complex content calendars.
• Ability to use insights and data to inform content planning, content mix, and post timing.
• Strong video editing and graphic design skills (CapCut, Adobe Premiere, Photoshop, Illustrator).
• Content expertise with a strong aesthetic sense and ability to tailor content for different platforms.
• In-depth knowledge of TikTok, Instagram, Facebook, and YouTube content strategies and styles.
• Familiarity with production equipment (e.g., ring lights, tripods, backdrops).
• Audience-first mindset, seeing comments as content opportunities and fostering authentic dialogue.
• Excellent verbal and written communication skills.
• Understanding of fashion and beauty to connect content to real people's lives.
• Ability to juggle multiple tasks, meet tight deadlines, and adapt quickly in a fast-paced environment.

Nice to Have

• Experience with editing tools such as Adobe Premiere, Final Cut Pro, CapCut.
• Experience managing complex content calendars.
• Familiarity with production equipment like ring lights, tripods, backdrops.

Benefits & Perks

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days.
• Matching Gifts programs.
• Flexible working arrangements and ‘Work Your World' Program encouraging employees to work from anywhere.
• Office access for up to 6 weeks a year (based on eligibility).
• Business Resource Groups supporting multiple affinities and alliances.