Social Content Creator

About the Role

Key Responsibilities

• Effectively interpret and push existing social media strategy
• Conceptualize and produce high-quality photo and video content for key social media platforms: Instagram and TikTok in partnership with Social Media Manager and Social Agency
• Collaborate with Social Media Manager and Social Agency to craft monthly content calendars that include both a mix of planned and reactive content
• Proactively monitor key channels for reactive opportunities
• Stay up to date on social trends with an emphasis on food and lifestyle to keep our content fresh and relevant
• Actively participate in Culture Listening Crew to identify key opportunities for the brand to show up in culture
• Schedule / publish content to key channels: Instagram and TikTok
• Stay informed on real-time and monthly performance of content, using insights to optimize future work
• Occasionally appear on camera or behind the scenes, styling or prepping food for shoots
• Oversee social media inbox in partnership with Social Media Manager to help support local Franchisee needs
• Collaborate with Integrated Comms Team to ensure brand consistency
• Familiarize yourself with cross-functional teams / initiatives that may impact or inspire your work

Requirements

• Minimum 3 years of professional content creation experience, with a strong portfolio showcasing your work
• Proven ability to shoot and edit photos and short-form videos (e.g., Reels, TikToks)
• Proficiency with relevant software and tools (e.g., Adobe Creative Suite, Canva, Lightroom, video editing apps)
• Excellent storytelling and editing skills
• Deep understanding of social media best practices and platform trends (Instagram, TikTok, YouTube, etc.)
• Strong organizational skills and ability to manage multiple projects in a fast-paced environment
• Ability to work independently and collaboratively, operate as a self-starter and comfortable with problem solving