Social Content Specialist - Vanderbilt

Learfield

Nashville, TN

Full Time

Entry Level

14 days ago

Job Description

About the Role

As a member of the Learfield Studios team, the Social Content Specialist will serve as an extension of the local property sales staff embedded within the athletic department's digital, marketing and/or creative team(s). This role will be expected to lead efforts related to branded social media content, including NIL (Name, Image, and Likeness) content creation, by collaborating with the athletic department and local property staff to ideate, create, and produce sponsored social content for corporate partners. The person must be creative with knowledge of college sports, social media platforms, and the NIL landscape, and have experience in shooting video, video editing, graphic and motion design, and/or photography, ideally in sports.

Key Responsibilities

Lead creation of branded social media content, including NIL content, for local property sales staff to drive revenue opportunities for LEARFIELD
Assist in daily management of various social media accounts, including scheduling of postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities
Assist in the creation of content for various social media platforms including multimedia audio/video, animation, graphics, and sponsorable content
Act as a liaison between athletic department content team, LEARFIELD local sales teams and national sales
Collaborate closely with athletic department content teams to create branded content in the defined voice and tone of each social media account
Evaluate, interpret, and decode performance analytics to assess content performance, fan/follower growth strategies, and community engagement
Attend live events and produce social content in-game

Requirements

Bachelor's Degree
Prefer advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud)
1+ years of experience successfully working in a creative production environment
1+ years experience in developing creative social content that has driven engagement and results
Demonstrated experience creating content for multiple social platforms with understanding of what works best on each
Proficient understanding of how all social platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube, Snapchat) and their communities work, including emerging platforms
Previous experience in sports industry and college athletics preferred
Experience working with a sales team preferred
Knowledge of the NIL landscape is a plus
Ability to meet deadlines in a fast-paced, dynamic environment
Proven ability to collaborate with other content creators and stakeholders
Creative and strategic thinking with the ability to articulate big ideas
Unquestioned integrity and trustworthiness, with adherence to Learfield, university, conference, and NCAA rules and regulations

Nice to Have

Previous experience in sports industry and college athletics
Experience working with a sales team
Knowledge of the NIL landscape

Qualifications

Bachelor's Degree

Benefits & Perks

Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans
Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave
20 Paid Holidays
401(k) + Match
Short/Long Term Disability
Leave benefits in accordance with state and local laws

Working at Learfield

Learfield offers a full spectrum of benefits for eligible employees and is an Equal Opportunity Employer, providing equal employment opportunities regardless of race, color, sex, gender identity, sexual orientation, religious practices and observances, national origin, pregnancy, childbirth, or related medical conditions, veteran status, or disability.

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