Social Intelligence Strategist

About the Role

Key Responsibilities

• Help develop and apply measurement strategies and key social metrics across social platforms, including engagement rate, reach, impressions, saves, shares, CTR, CPM, sentiment, and share of voice
• Pull, organize, and clean data using tools like Meltwater, native social platform analytics, and other third-party tools (e.g. Sprout, Sprnklr, CreatorIQ, Meta Ads Manager)
• Identify intriguing anomalies, trends and patterns in paid and organic social performance data
• Translate data into relevant, actionable insights and connect these back to clients' social objectives
• Build social reporting across formats, including dashboards, campaign performance, content performance, channel health, quarterly reviews, annual reports, and influencer performance
• Refine insight development through collaborative data discussions to elevate reporting and insights for clients
• Prepare client-ready reports and summaries with oversight, and present independently
• Create charts, graphs, and visuals for reports and presentations to support data storytelling
• Share social content performance, audience insights, and channel learnings with Strategy and cross-discipline partners
• Collaborate to establish KPIs and growth objectives grounded in data for social playbooks, campaign strategies, and influencer strategies
• Set up and manage social listening queries, conduct native platform research, and analyze social data to extract meaningful insights
• Identify strong social proof to support data findings and insights
• Conduct thematic social listening on crises, campaigns, brands, product launches, and other key topics
• Provide insights to inform briefs and monthly content planning
• Own paid boosting executions on key accounts and report findings
• Partner with Paid Strategists on measurement and reporting

Requirements

• Bachelor's Degree or equivalent work experience in Data Analytics, Business Analytics, Data Science, Statistics or related field
• 5-7+ years of experience in a social, marketing, paid media or connections strategy role with a focus on data analysis and reporting
• Strong data interpretation skills and ability to explain the “so what” to advise clients on data-driven recommendations
• Demonstrated ability in social measurement, social reporting, and storytelling through data
• Experience with social platforms (Meta, TikTok, YouTube, LinkedIn, etc.) and their analytics
• Proficiency in Google Sheets/Excel and comfort working with data sets
• Ability to clearly communicate data insights in writing and visually on PowerPoint and Keynote
• Experience with tools like Sprout, Meltwater, Sprinklr, Brandwatch, and CreatorIQ
• Support in establishing taxonomy and implementing proper tagging for data analysis
• Strong organizational and time management skills
• Desire to learn and experiment with new data tools and AI platforms used for social research and analysis
• A collaborative mindset with attention to detail and follow-through
• Willingness to take on new challenges to learn and grow
• Ability to mentor associates in reporting standards and best practices

Nice to Have

• Experience with tools for data warehousing, business intelligence, and data visualization
• Experience with data analysis, business intelligence, and data visualization tools
• Experience supporting in data quality monitoring and taxonomy implementation

Qualifications

• Bachelor's Degree or equivalent work experience in Data Analytics, Business Analytics, Data Science, Statistics or related field
• 5-7+ years of experience in a social, marketing, paid media or connections strategy role

Benefits & Perks

• Medical Insurance
• Dental Insurance
• Voluntary Vision Insurance
• HSA + Company Contribution
• Dependent Care FSA
• 401k + Company Match
• Generous PTO Policy
• Cell Phone Stipend
• Paid Parking
• Technology Enablement + AI Tools
• Summer Hours + Flexible Work Options
• Dog-Friendly Office