Social Listening Analyst

About the Role

Key Responsibilities

• Monitoring and identifying digital content in real time to support crises communications efforts.
• Interpreting social and media data and determining trends within large amounts of social data, facts, and figures.
• Creating daily social listening and comprehensive analytics reports in support of clients' brand and business priorities.
• Analyzing the competitive landscape and responses to key topics.
• Presenting findings and translating data into insightful stories for C-suite executives.
• Understanding and staying up-to-date with client brand priorities including announcements, events, public relations issues, and industry news.
• Proofing materials to ensure high quality and consistent output.
• Developing approaches to improve social listening efforts and automating processes.
• Effectively working as part of a team of social media experts.
• Contributing to organizational goals by being flexible and working in a team environment.
• Potentially leading junior analysts in delivering actionable insights supporting brand intelligence and continuous improvement.

Requirements

• Strong and demonstrable experience in digital and social media analytics or desire to learn.
• Ability to actively derive insights from digital and social data.
• Passion for analytics and problem-solving.
• Strong written, verbal, and online communication skills with an understanding of how to follow and incorporate consistent tone and simplify complex ideas.
• Experience developing executive presentations and understanding of large corporate environments.
• Excellent MS Excel and PowerPoint skills.
• Highly organized with strong attention to detail.
• Expertise and experience with social media and listening platforms (Sprinklr, Brandwatch, Meltwater, Sprout Social, etc.), including advanced Boolean knowledge preferred.
• Degree in an analytical or business-related subject such as marketing/market research, data analytics, economics, business administration, or equivalent experience.

Nice to Have

• Experience with data visualization and dashboard design.

Qualifications

• Degree in an analytical or business-related subject such as marketing/market research, data analytics, economics, business administration, or equivalent experience.

Benefits & Perks

• Medical and dental benefits including a 1K Health Reimbursement Account.
• Matching 401K.
• Generous PTO policy.
• Substantial parental leave policy.
• Hybrid work environment (3 days on-site in Philadelphia, PA).