Social Marketing Manager, AWS Social Media

About the Role

Key Responsibilities

• Develop social marketing strategies and end-to-end execution of campaigns across the AWS social portfolio.
• Work with internal subject matter experts to gather requirements, develop campaign concepts, and develop bar raising social content (both high-touch, highly produced and UGC-style) on an ongoing basis aligned to business priorities.
• Manage recurring meetings across multiple stakeholders to ensure we are creating a thriving social experience for customers aligned to business priorities.
• Develop and implement comprehensive social media strategies aligned with business objectives that help shape the perception of the AWS brand and our services.
• Execute social campaigns standalone and as part of multi-channel advertising efforts.
• Manage and oversee the day-to-day operations of social media channels, including editorial calendar prioritization, content creation, publishing, and community management.
• Partner with external media agencies and social media platforms, while seeking out new and emerging social platforms.
• Actively monitor performance data, define and implement campaign-specific goals, strategies, content requirements, and intended outcomes with internal stakeholder groups.
• Own the rhythm of business motions associated with campaigns, content, and programs.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.

Nice to Have

• Experience in multi-territory campaign management.
• Experience in digital marketing and content production timelines and process.

Qualifications

• Bachelor's degree or equivalent experience (implied by professional experience requirements).

Benefits & Perks

• Flexible work hours and arrangements.
• Inclusive culture with employee-led affinity groups and ongoing learning events.
• Mentorship and career growth resources.
• Total compensation including potential equity, sign-on payments, and other benefits.