Social Media Advertising Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• Support internal and client goals in collaboration with the Associate Director.
• Understand the value of Programmatic campaigns.
• Manage multiple projects simultaneously with organization and prioritization.
• Communicate results effectively with clients and internal teams.
• Build and maintain client trust and relationships to ensure renewals.

Requirements

• 2+ years experience working at a performance/digital marketing agency supporting B2B clients.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Excellent communication skills and ability to tell stories with data.
• Ability to organize, prioritize, and manage multiple projects.
• Willingness to travel to visit clients approximately once per year or as needed.

Nice to Have

• Experience with programmatic campaigns.
• Knowledge of additional advertising platforms and tools.
• Experience supporting remote teams and virtual collaboration tools.
• Growth mindset and a passion for industry innovation.

Qualifications

• Established work authorization for the US or other relevant countries if applicable.

Benefits & Perks

• Salary range of $70,000 - $80,000 USD with potential for bonus.
• Medical, dental, vision plans, disability, and life insurance for you and your family.
• Employer-paid plans and contributions for dependents.
• Mental health support through Spring Health and Headspace.
• Physical health support via Omada, fertility support, virtual workouts, and primary/virtual care.
• Unlimited PTO, paid holidays, your birthday off, end-of-year recharge.
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Remote work flexibility with optional office access in Irvine, CA, or other global locations with proper work authorization.