Social Media Advertising Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks and quality.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• Support internal and client goals in collaboration with the Associate Director.
• Understand the value of Programmatic campaigns.
• Manage multiple accounts and ensure client satisfaction and renewal.

Requirements

• 2+ years experience working at a performance/digital marketing agency supporting B2B clients.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Proficiency in advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Ability to translate strategy into data-driven stories and communicate results.
• Excellent organizational, prioritization, and project management skills.
• Willingness to travel approximately once per year per client or as needed.

Nice to Have

• Experience supporting digital marketing in a remote environment.
• Knowledge of programmatic advertising campaigns.
• Experience with additional advertising platforms and tools beyond LinkedIn.

Qualifications

• Supporting B2B clients in a digital marketing environment for at least 2 years.
• Hands-on experience with LinkedIn Ads and campaign management tools.
• Understanding of ad units within LinkedIn such as conversation ads, document ads, CTV, etc.
• Strong analytical skills with experience in campaign performance measurement.
• Ability to manage multiple projects and accounts simultaneously.

Benefits & Perks

• Salary range of $70,000 - $80,000 USD with potential for bonus.
• Medical, dental, and vision insurance plans.
• Disability and life insurance coverage.
• Mental health support through Spring Health and Headspace.
• Physical health support via Omada, fertility support, virtual workouts, and One Medical membership.
• Unlimited PTO, paid holidays, birthday off, and end-of-year recharge.
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Remote work flexibility with optional office in Irvine, CA.