Social Media Advertising Strategist (Remote US)

About the Role

Key Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks and work quality.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Drive cross-sells, upsells, and referrals via client relationships and professional network.
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
• Support internal and client goals in collaboration with the Associate Director.
• Understand the value of Programmatic campaigns.
• Communicate results and create custom strategies for clients.
• Manage multiple projects simultaneously with organization and prioritization.
• Build and maintain client trust and relationships to ensure renewals.
• Meet and exceed department KPIs such as client growth and goal attainment.

Requirements

• 2+ years experience working at a performance/digital marketing agency supporting B2B clients.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV, and more.
• Proficiency in advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts.
• Ability to translate strategy into data-driven stories.
• Excellent communication and organizational skills.
• Ability to drive results and measure success via OCT.
• Willingness to travel approximately once per year per client or as needed.

Nice to Have

• Experience with programmatic campaigns.
• Experience supporting enterprise accounts.
• Knowledge of additional advertising platforms and tools.
• Strong analytical skills and experience with marketing analytics.

Qualifications

• Supported B2B clients in a performance/digital marketing agency for at least 2 years.
• Hands-on experience with LinkedIn advertising platforms and tools.
• Proficiency in analytics and campaign optimization tools.

Benefits & Perks

• Salary range of $70,000 - $80,000 USD with potential for bonus.
• Medical, dental, and vision insurance plans.
• Disability and life insurance coverage.
• Mental health support through Spring Health and Headspace.
• Physical health support via Omada, Carrott, and Aaptiv.
• Complimentary One Medical membership.
• Unlimited PTO, paid holidays, your birthday off, and end-of-year recharge.
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Remote work flexibility with the option to work from Abe's offices in Irvine, CA, or globally where authorized.