Social Media and Content Specialist

About the Role

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with CMC's marketing goals.
• Manage and create content for all social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Monitor, listen, and respond to users in a timely manner.
• Analyze and report on social media metrics, providing actionable insights to improve performance.
• Collaborate with various departments to ensure consistent brand messaging and to source content ideas.
• Plan and execute social media campaigns to support marketing initiatives and increase brand awareness.
• Stay up-to-date with the latest social media trends and adjust strategies accordingly.
• Develop and maintain a content calendar for all social media activities.
• Engage with industry influencers and build community partnerships through social media.
• Ensure compliance with healthcare regulations (e.g., HIPAA) in all social media activities.
• Train other team members on social media best practices and platform updates as needed.
• Display core customer service skills and work effectively and collaboratively with nursing colleagues, physicians, department heads, members of executive leadership, and business leaders.
• Utilize strong organizational skills and demonstrate competency in interactive media, IA/UI/UX interface design, Adobe Creative Suite, and Microsoft Office Suite.
• Complete other duties as assigned by department leadership.

Requirements

• Bachelor's degree in marketing, communications, public relations, or related field.
• Minimum of 2 years of professional experience in digital marketing.
• Proven track record of growing and engaging social media audiences.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
• Proficiency in creating and editing visual content for social media (graphics, videos).
• Strong understanding of current social media trends and best practices.
• Excellent written and verbal communication skills.
• Hospital/Healthcare based experience preferred.
• Sample portfolio showing strong conceptual thinking and ability to drive creative solutions.
• Photography and videography experience preferred.
• Ability to work effectively and collaboratively with various departments and team members.
• Effective organizational and verbal communication skills.
• Understanding of interactive media, IA/UI/UX interface design, and proficiency in Adobe Creative Suite and Microsoft Office Suite.

Nice to Have

• Hospital/Healthcare based experience
• Photography and videography experience

Qualifications

• Bachelor's degree in marketing, communications, public relations, or related field
• Minimum of 2 years of professional experience in digital marketing