Social Media and Content Specialist

East Harbor Financial

Doral, FL

Full Time

Mid Level

75k-90k

about 1 month ago

Job Description

About the Role

East Harbor is a private credit company dedicated to providing tailored financial solutions that empower our clients to achieve their goals. We value innovation, integrity, and collaboration in all our endeavors. The Social Media and Content Specialist role is crucial for strengthening our brand presence and developing marketing strategies that are engaging and financially savvy. The ideal candidate is a creative storyteller with a keen eye for visual detail and a solid understanding of financial concepts, using marketing and technical skills to produce resonant content while demonstrating a clear grasp of business and financial principles.

Key Responsibilities

Create compelling content for websites, social media, and marketing channels, with a special focus on financial topics and concepts.
Develop and manage content calendars and campaigns across multiple platforms.
Collaborate with design teams to produce motion graphics and visual assets that effectively communicate complex ideas.
Apply SEO best practices to maximize content visibility and reach.
Evaluate content performance using Google Analytics and other tools to inform strategy and demonstrate ROI.
Maintain and update content using WordPress and other CMS platforms.
Stay ahead of industry trends and leverage AI technologies for innovation.

Requirements

Demonstrated knowledge of finance, economics, or business.
Ability to translate complex financial information into clear, compelling, and accessible content.
Experience in creating content for the finance or business sector is a strong plus.
Expertise with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Experience in creating visual content and motion graphics, preferably with After Effects.
Strong video editing skills with Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro.
Hands-on experience with AI tools like Sora, Runway, Pika Labs, Kaiber, and Synthesia.
Knowledge of AI-driven content creation and prompt engineering.
Proficiency in social media analytics tools such as Meta Business Suite, Google Analytics, and Hootsuite.