Social Media & Digital Engagement Manager

About the Role

Key Responsibilities

• Drive Institutional Social Media Strategy
• Oversee and maintain the university's social media accounts across platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn, and others to engage with students, alumni, parents, community, donors, and prospective students.
• Collaborate with departments within University Advancement, SMC, Admissions, and other campus partners to maximize social media engagement.
• Manage and facilitate social media communities by responding to posts and tags and developing discussions.
• Cover and provide social media coverage for institutional events, including producing live stories and posts.
• Generate content or execute content creation for evolving social media practices.
• Track and monitor sentiment of online accounts.
• Manage social media aggregation tools such as Curator.io.
• Develop relationships with social media influencers and manage influencer/ambassador programs.
• Respond to social media and emergency situations promptly, providing strategic counsel during crises.
• Create and implement an annual social media strategy aligned with campus goals.
• Develop and execute content for the editorial calendar, including online videos.
• Manage digital advertising campaigns from conception to billing, using paid efforts to elevate social media posts.
• Use analytics tools like SproutSocial, Google Analytics, and Data Studio to evaluate performance and optimize campaigns.
• Supervise and mentor social media student workers, guiding content initiatives and ensuring brand consistency.
• Monitor and support campus departments' social media accounts, providing training and defining KPIs.
• Lead a cross-university social media working group to foster collaboration and share trends.
• Maintain a contact list of all approved social media profiles and develop procedures and best practices for social media management.

Requirements

• Bachelor's degree in marketing, public relations, communications, or related field or equivalent experience.
• 3-5 years of experience in social media, content, or digital marketing.
• Strong technical knowledge of current social media platforms.
• Understanding of marketing and branding principles.
• Exceptional writing and communication skills.
• Strong photography and video capturing skills, basic Photoshop, video editing, and design capabilities.
• Strong analytical skills to evaluate platform and campaign effectiveness.

Nice to Have

• Familiarity with digital advertising tools and best practices.
• Ability to train users in various formats.
• Understanding of online use of image, video, and audio.
• Strong creative, visual, and typographic skills.
• Ability to prioritize duties amid fluctuating workload.
• Interpersonal skills for interacting with diverse constituents.
• Proficiency in Microsoft Office Suite applications.

Qualifications

• Educational background in marketing, public relations, communications, or related field.

Benefits & Perks

• Not explicitly specified in the description.