Social Media and Marketing Manager (SMM)

About the Role

Key Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms including Facebook, Instagram, TikTok, YouTube, and Twitter.
• Create engaging content that aligns with our brand voice and resonates with target audiences through effective content creation and graphic design.
• Hands-on experience in video production (shooting & editing) and photography.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts, monitoring engagement, and analyzing performance.
• Conduct keyword research and implement SEO best practices to enhance visibility on search engines.
• Monitor social media channels for trends, audience feedback, and competitor activities through social listening techniques.
• Manage relationships with influencers and partners to amplify brand messaging and reach.
• Oversee public relations efforts related to social media campaigns to ensure consistent messaging.
• Analyze web analytics using Google Analytics to measure campaign effectiveness and adjust strategies accordingly.
• Collaborate with the marketing team on e-commerce initiatives to drive sales through social media channels.
• Produce high-quality visual content including photography and video editing for promotional purposes.
• Proofread all content before publication to ensure accuracy and adherence to brand standards.

Requirements

• Proven experience in social media management with a strong portfolio showcasing successful campaigns.
• Familiarity with digital marketing strategies.
• Strong understanding of web analytics tools such as Google Analytics.
• Excellent relationship management skills with the ability to engage effectively with diverse audiences.
• Knowledge of branding principles and experience in public relations is a plus.
• Ability to work independently as well as collaboratively within a team environment.
• Strong organizational skills with attention to detail in all aspects of work including proofreading tasks.
• A passion for staying updated on the latest trends in social media marketing.

Nice to Have

• Knowledge of branding principles and experience in public relations

Qualifications

• Experience in social media management with a strong portfolio
• Familiarity with digital marketing strategies
• Knowledge of web analytics tools such as Google Analytics

Benefits & Perks

• Paid time off
• Employee discount
• Referral program
• Work location: In person