SOCIAL MEDIA AND DIGITAL MARKETING SPECIALIST

About the Role

Key Responsibilities

• Lead all social media marketing efforts including research, strategy, and implementation of emerging digital media, social media, and paid online advertising.
• Build, maintain, and engage audiences on platforms such as Facebook, Twitter, YouTube, Instagram, Snapchat, and new/emerging platforms.
• Participate in planning, development, and implementation of social media strategies, content calendars, and tactical plans to ensure relevant messaging.
• Coordinate social media photography and video production.
• Develop and leverage mobile and social media efforts to grow market share and awareness.
• Measure and report performance of marketing activities, identify trends, and optimize plans accordingly.
• Extend marketing initiatives into external publications like news sites and blogs.
• Support advertising team to align digital and traditional media communications.
• Monitor online reviews on sites such as TripAdvisor, Yelp, and OTA sites, and respond accordingly.
• Write content for company blog and social platforms.
• Research local music trends to ensure relevance in the music community and with consumers.
• Adjust music playlists and other initiatives based on current trends and clientele.
• Evaluate and improve guest experiences based on interactions, industry trends, and corporate initiatives.
• Support community engagement and involvement efforts.
• Participate in staff training and development related to company culture, music, and brand spirit.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in hotel management, hospitality, marketing, or business administration.
• Minimum of three (3) years of experience in a similar position or equivalent education and experience.
• At least 3 years of direct marketing, advertising, and brand marketing experience including digital, mobile, and emerging campaigns.
• At least 1 year of social media/web 2.0 experience as an online marketer.
• Full knowledge of the music industry (national and local) and lifestyle hotel products.
• Ability to prioritize multiple projects without being overwhelmed.
• Demonstrated knowledge of mobile, emerging, and social media applications for advertising.
• Experience leveraging social media platforms for campaigns.
• Understanding of social media universe including Facebook, Twitter, Instagram, Snapchat, YouTube, blogs, etc.
• Excellent oral and written communication skills.
• Ability to adapt tone and style to the company's voice on social media.
• Attention to detail and effective communication skills.
• Ability to assist in planning, development, and implementation of projects.
• Work well under pressure of deadlines.
• Initiative, strategic thinking, and independent judgment.
• Experience in brand management, development, and implementation is preferred.
• Excellent customer service skills.
• Interpersonal skills to effectively deal with employees, vendors, and outside organizations.
• Professional appearance and demeanor.
• Ability to work varied shifts, including weekends and holidays.
• Effective communication in English, both written and oral.

Nice to Have

• Experience in brand management, development, and implementation.

Qualifications

• Bachelor's degree in hotel management, hospitality, marketing, or business administration.
• Minimum of three (3) years of relevant experience.

Benefits & Perks

• Medical, Dental, Vision & Life Insurances
• 401K
• Paid time off
• Annual Bonus Opportunity
• Additional benefits as detailed at http://www.gotoworkhappy.com/benefits