Social Media and Marketing Manager

About the Role

Key Responsibilities

• Develop and execute comprehensive social media strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content tailored to each platform that aligns with brand messaging and marketing goals.
• Utilize SEO techniques and keyword research to enhance content visibility and engagement.
• Monitor social media channels for trends and insights through social listening tools.
• Manage paid advertising campaigns on platforms such as Facebook Advertising to maximize reach and engagement.
• Collaborate with graphic designers to produce visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator).
• Analyze performance metrics using tools like Google Analytics and Buffer to assess campaign effectiveness and make data-driven decisions.
• Maintain strong relationships with influencers and partners for public relations initiatives.
• Conduct proofreading of all content to ensure accuracy and adherence to brand standards.
• Stay updated on industry trends in e-commerce, digital marketing, and social media management.

Requirements

• Proficient in social media management tools such as Hootsuite and Buffer.
• Strong graphic design skills with experience in Adobe Photoshop and Adobe Illustrator.
• Knowledge of web analytics tools for tracking performance metrics (Google Analytics).
• Experience in video editing for creating engaging multimedia content.
• Excellent relationship management skills with the ability to engage effectively with diverse audiences.
• Strong understanding of branding principles and public relations strategies.
• Ability to create compelling content that resonates with target audiences across various platforms.
• Familiarity with e-commerce strategies related to social media marketing.