Social Media and Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement content strategies for City of Auburn social media channels, including Instagram, Facebook, Threads, TikTok, LinkedIn, and YouTube.
• Lead planning, writing, scheduling, and publishing of original social content and digital campaigns with minimal oversight.
• Serve as a citywide content creator - collaborating with departments to highlight key services, initiatives, events, and public safety information.
• Monitor, respond to, and elevate community feedback and questions via social channels, coordinating with relevant departments to ensure accurate and timely information.
• Track performance metrics and use data to inform future content strategy and growth.
• Write and edit newsletters, blog-style articles, press releases, and web content for a wide range of topics.
• Capture and edit photos and video content for digital distribution; comfort behind a camera is a must.
• Assist in maintaining the City's brand standards and visual identity across all platforms.
• Support emergency communications, public alerts, and rapid response messaging when needed.
• Use tools such as Canva, Adobe Creative Suite, and web CMS platforms to create or adapt graphics and layouts.
• Attend and document city events, producing real-time or follow-up content for public engagement.
• Maintain a strong awareness of emerging trends in digital communications and municipal marketing.

Requirements

• Must be at least 18 years of age.
• Ability to work flexible hours including evenings, weekends, and occasional holidays.
• Must pass a criminal background check.
• Possession of a valid driver's license at time of appointment.
• Demonstrated experience planning and executing successful organic social media campaigns.
• Strong writing, editing, and visual storytelling skills.
• Proficiency in social media platforms and publishing tools.
• Working knowledge of Microsoft Office, Canva, and social video/photo editing tools.

Nice to Have

• Associate's degree (or current enrollment) in Communications, Public Relations, Journalism, Marketing, or related field.
• 1+ year experience in a professional communications, media, or public sector role.
• Familiarity with Adobe Creative Suite (InDesign, Photoshop, Premiere Pro).
• Experience with web content management systems and analytics dashboards.
• Previous experience working in a government or nonprofit setting.

Qualifications

• Possession of a valid driver's license.
• Experience in social media campaign planning and execution.
• Strong storytelling and editing skills.

Benefits & Perks

• This position offers the opportunity to shape the voice of an entire city and build a versatile communications portfolio.
• Work alongside elected officials and department heads.
• Be part of a team that values transparency, innovation, and community-first messaging.