Social Media & Relationship Specialist

County College of Morris

Randolph, NJ

Part Time

Mid Level

50k-54k

16 days ago

Job Description

About the Role

The Social Media & Relationship Specialist reports to the Director of Marketing and Public Relations and implements CCM's social media strategy for Workforce Development (WFD). The Specialist develops and maintains an active social media presence with a focus on promoting WFD courses, programs, apprenticeships, grant-supported training, success stories, and business and community workforce education. They work closely with the WFD Coordinator to align content and contribute to marketing efforts to promote the college's Center for Workforce Development, engaging audiences to drive enrollment. The role involves creating content around specific WFD offerings, distributing content via email blasts, and reviewing and reporting metrics to optimize social media presence.

Key Responsibilities

Implement CCM's social media strategy for Workforce Development (WFD).
Develop and maintain an active social media presence promoting WFD courses, programs, apprenticeships, grant-supported training, success stories, and workforce education.
Work closely with the WFD Coordinator to align on content to highlight.
Contribute to marketing efforts to promote the college's Center for Workforce Development and engage audiences to drive enrollment.
Create content around specific WFD offerings and distribute via email blasts.
Review and report social media metrics to the Director of Marketing & PR on a monthly basis.
Use insights from metrics to identify opportunities, gaps, and shifts needed to maintain optimal social media presence.

Requirements

Associate's degree required with a minimum of 1-3 years of relevant work-related experience.
Must be collaborative and able to work in a highly creative environment.
Excellent oral and written communication skills.
Good organizational skills and attention to detail.
Ability to exercise independent judgment.
Highly proficient in Hootsuite, Social Media Platforms, Google Analytics, Canva, Constant Contact, and experienced with MS Office Suite and MS 365.
Flexible daytime schedule with some weekend and evening hours may be required.