Social Media Associate

Xometry

North Bethesda, MD

Full Time

Senior

6 days ago

Job Description

About the Role

Xometry, a digital marketplace connecting manufacturers and buyers, is seeking a Social Media Associate to lead social media efforts for clients, from strategy to execution. The role involves developing content, conducting audits, managing campaigns, and staying updated on social media trends to improve processes and achieve business goals. The company specializes in industrial manufacturing and digital marketing services within the manufacturing sector.

Key Responsibilities

Research and learn about clients' industrial manufacturing techniques and products to understand their customers' interests and needs.
Leverage social media tools and analytics data to conduct client and competitor social media audits.
Translate audit findings into clear, actionable strategies and tactics to meet each client's business goals.
Plan, create, edit, and manage client social content, including text and video, ensuring brand adherence and performance.
Develop and execute comprehensive paid social media strategies, including creating campaign assets, implementing across platforms, and monitoring performance to optimize results.
Monitor activity on clients' social accounts and coordinate influence marketing campaigns as requested.
Track content effectiveness by channel against goals, report monthly on results versus targets.
Align social media efforts with other digital initiatives to identify interaction opportunities and amplify content.
Recommend optimization opportunities and evolve strategies based on performance data.
Follow emerging social media and video trends to leverage new opportunities for clients.
Participate in educational sessions such as webinars, seminars, and conferences to expand social media knowledge and share insights with team members.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
4+ years of experience in Digital Marketing, with agency experience preferred.
Proficiency in organic and paid social media marketing functions.
Exceptional written and verbal English skills.
Experience with Hubspot, Google Analytics, or WordPress.
Creative mindset with knowledge of current marketing trends.
Strong organizational, presentation, and communication skills.
Some knowledge of SEO, marketing automation, social media, and B2B writing best practices.
Outstanding communication and interpersonal skills.
Knowledge of B2B and/or industrial/manufacturing industries.
Certifications such as Hubspot (Social Media Marketing or Inbound), Google Analytics (GA4), or LinkedIn Marketing Labs are a plus.

Nice to Have

Certifications in related fields such as Hubspot, Google Analytics, or LinkedIn Marketing Labs.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field.
4+ years of experience in Digital Marketing.

Benefits & Perks

Not explicitly specified in the description.

Working at Xometry

Xometry values diversity and is an equal opportunity employer. The company participates in E-Verify and emphasizes a commitment to inclusive hiring practices.

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