Social Media Associate

Xometry

Boston, MA

Full Time

Mid Level

55k-73k

7 days ago

Job Description

About the Role

Xometry, a digital marketplace powering industries by connecting people with manufacturing resources, is seeking a Social Media Associate to lead social media efforts from strategy to execution. The role involves developing and managing content, conducting audits, creating strategies aligned with business goals, overseeing campaigns, monitoring performance, and staying updated on social media trends. The position supports clients in the manufacturing sector and aims to improve digital marketing initiatives through innovative social media practices.

Key Responsibilities

Research and learn about clients' industrial manufacturing techniques and products to understand their customers' interests and needs.
Leverage social media tools and analytics data to conduct client and competitor social media audits.
Translate audit findings into clear, actionable strategies and tactics to meet each client's business goals.
Plan, create, edit, and manage client text and video social content with a focus on brand adherence and performance.
Develop and execute comprehensive paid social media strategies, including creating campaign assets, implementing across platforms, and ongoing monitoring and analysis to optimize performance.
Monitor activity on clients' social accounts and develop influence marketing campaigns as requested.
Track content effectiveness by channel against goals, including views and video retention, and report monthly to clients.
Align social media strategies with other digital initiatives to identify opportunities for amplification.
Recommend opportunities for optimization and evolve strategies based on performance data.
Stay updated on emerging social media and video trends and identify opportunities to leverage them for clients.
Participate in educational sessions such as webinars, seminars, and conferences to expand knowledge and improve team processes.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
4+ years of experience in Digital Marketing, with agency experience preferred.
Proficiency in digital marketing functions related to organic and paid social media marketing.
Exceptional written and verbal English skills.
Experience with Hubspot, Google Analytics, or WordPress.
Creative mindset with the ability to stay updated on current marketing trends.
Exceptional organizational, presentation, and communication skills.
Some knowledge of SEO, marketing automation, social media, and B2B writing.
Outstanding communication and people skills.
Knowledge of B2B and/or industrial/manufacturing industry is a plus.
Certifications such as Hubspot (Social Media Marketing or Inbound), Google Analytics (GA4), or LinkedIn Marketing Labs are advantageous.

Nice to Have

Certifications in related fields such as Hubspot, Google Analytics, or LinkedIn Marketing Labs.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field.

Working at Xometry

Xometry is an equal opportunity employer that values diversity and inclusion. The company participates in E-Verify and provides employment opportunities without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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