Social Media Associate

Xometry

Lexington, KY

Full Time

Mid Level

6 days ago

Job Description

About the Role

Xometry, a digital marketplace powering industries by connecting people with manufacturing capabilities, is seeking a Social Media Associate to lead social media efforts for clients. The role involves developing strategies, managing content, conducting audits, and optimizing campaigns to align with business goals. The company focuses on connecting manufacturing businesses with buyers through innovative digital strategies and services, with a dedicated team of strategists, production managers, and engineers focused on the manufacturing sector.

Key Responsibilities

Research and learn about clients' cutting-edge industrial manufacturing techniques and products to understand their customers' interests and needs
Leverage social media tools and site analytics data to conduct client and competitor social media audits
Translate audit findings into clear, actionable strategies and tactics to achieve each client's business goals
Plan, create, edit, and manage client text and video social content with an eye toward brand adherence and performance
Develop and execute comprehensive paid social media strategies, including creating campaign assets, implementing across platforms, and ongoing monitoring and analysis to optimize performance
Monitor activity on clients' social accounts and develop and coordinate influence marketing campaigns as requested
Track content effectiveness by channel against goals, including views and video retention, and report monthly to clients
Align social media efforts with other digital initiatives to identify interaction opportunities and amplify paid content
Recommend opportunities for optimization and evolve strategies based on performance data
Follow emerging social media and video trends to leverage new opportunities for clients
Participate in educational sessions such as webinars, seminars, and conferences to expand knowledge and share insights with team members

Requirements

Bachelor's degree in Marketing, Communications, or a related field
4+ years of experience in Digital Marketing, with agency experience preferred
Proficiency in organic and paid social media marketing functions
Exceptional written and verbal English skills
Experience with Hubspot, Google Analytics, or WordPress
Creative mindset with knowledge of current marketing trends
Strong organizational, presentation, and communication skills
Some knowledge of SEO, marketing automation, social media, and B2B writing best practices
Outstanding communication and people skills
Knowledge of B2B and/or industrial/manufacturing industries
Certifications such as Hubspot (Social Media Marketing or Inbound), Google Analytics (GA4), or LinkedIn Marketing Labs are a plus

Nice to Have

Certifications in related fields such as Hubspot, Google Analytics, or LinkedIn Marketing Labs

Qualifications

Bachelor's degree in Marketing, Communications, or a related field
4+ years of experience in Digital Marketing

Working at Xometry

Xometry is an equal opportunity employer that values diversity and inclusion. The company participates in E-Verify and provides employment opportunities without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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