Social Media Associate

Xometry

Lexington, KY

Full Time

Senior

2 days ago

Job Description

About the Role

Xometry, a NASDAQ-listed company, powers industries by connecting people with big ideas to manufacturers capable of bringing them to life through its digital marketplace. Thomas Marketing Services, an Xometry company, specializes in providing strategic guidance and insights for industrial businesses in digital marketing. The company focuses on connecting manufacturing sector businesses with buyers via various digital strategies and services. The Social Media Associate role involves leading clients' social media efforts from strategy development to execution, including content management, audits, campaign oversight, and trend analysis to improve social media performance.

Key Responsibilities

Research and learn about clients' industrial manufacturing techniques and products to understand their customers' interests and needs
Leverage social media tools and analytics data to conduct client and competitor social media audits
Translate audit findings into clear, actionable strategies and tactics to meet business goals
Plan, create, edit, and manage client social media content, ensuring brand adherence and performance
Develop and execute comprehensive paid social media strategies, including creating campaign assets, implementing across platforms, and monitoring performance
Monitor activity on clients' social accounts and coordinate influence marketing campaigns as requested
Track content effectiveness by channel against goals, including views and video retention, and report results monthly
Align social media efforts with other digital initiatives to identify interaction opportunities and amplify content
Recommend optimization opportunities and evolve strategies based on performance data
Follow emerging social media and video trends to leverage new opportunities for clients
Participate in educational sessions such as webinars, seminars, and conferences to expand social media knowledge and share insights with team members

Requirements

Bachelor's degree in Marketing, Communications, or a related field
4+ years of experience in Digital Marketing, preferably in an agency setting
Proficiency in organic and paid social media marketing functions
Exceptional written and verbal English skills
Experience with Hubspot, Google Analytics, or WordPress
Creative mindset with awareness of current marketing trends
Strong organizational, presentation, and communication skills
Knowledge of SEO, marketing automation, social media, and B2B writing best practices
Outstanding communication and interpersonal skills
Industry knowledge in B2B and/or manufacturing sectors
Agency experience
Certifications such as Hubspot Social Media Marketing or Inbound, Google Analytics (GA4), or LinkedIn Marketing Labs are a plus