Social Media Associate

About the Role

Key Responsibilities

• Research and learn about clients' industrial manufacturing techniques and products to understand their customers' interests and needs.
• Leverage social media tools and analytics data to conduct client and competitor social media audits.
• Translate audit findings into clear, actionable strategies and tactics to achieve each client's business goals.
• Plan, create, edit, and manage client text and video social content with an eye toward brand adherence and performance.
• Develop and execute comprehensive paid social media strategies, including creating campaign assets, implementing across platforms, and monitoring performance to optimize results.
• Monitor activity on clients' social accounts and develop and coordinate influence marketing campaigns as requested.
• Track content effectiveness by channel against goals, including views and video retention, and report monthly to clients.
• Align social media efforts with other digital initiatives to identify interaction opportunities and amplify paid content.
• Recommend optimization opportunities and evolve strategies based on performance data.
• Follow emerging social media and video trends to leverage new opportunities for clients.
• Participate in educational sessions such as webinars, seminars, and conferences to expand social media knowledge and share insights with the team.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of experience in Digital Marketing, with agency experience preferred.
• Proficiency in organic and paid social media marketing functions.
• Exceptional written and verbal English skills.
• Experience with Hubspot, Google Analytics, or WordPress.
• Creative mindset and ability to stay updated on current marketing trends.
• Strong organizational, presentation, and communication skills.
• Knowledge of SEO, marketing automation, social media, and B2B writing best practices.
• Outstanding communication and interpersonal skills.
• Industry knowledge of B2B and/or industrial/manufacturing sectors.
• Certifications such as Hubspot (Social Media Marketing or Inbound), Google Analytics (GA4), or LinkedIn Marketing Labs are a plus.

Nice to Have

• Certifications in related fields such as Hubspot, Google Analytics, or LinkedIn Marketing Labs.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 4+ years of experience in Digital Marketing.

Benefits & Perks

• Not explicitly specified in the description.