Social Media Associate

Xometry

Denver, CO

Full Time

Senior

55k-69k

7 days ago

Job Description

About the Role

Xometry, a digital marketplace powering industries by connecting people with manufacturing resources, is seeking a Social Media Associate to lead social media efforts from strategy to execution. The role involves developing and managing content, conducting audits, creating strategies aligned with business goals, overseeing campaigns, monitoring performance, and staying updated on social media trends. The position is part of Thomas Marketing Services, which focuses on digital marketing strategies for the manufacturing sector.

Key Responsibilities

Research and learn about clients' industrial manufacturing techniques and products to understand their customers' interests and needs.
Leverage social media tools and site analytics data to conduct client and competitor social media audits.
Translate audit findings into clear, actionable strategies and tactics to meet each client's business goals.
Plan, create, edit, and manage client text and video social content with a focus on brand adherence and performance.
Develop and execute comprehensive paid social media strategies, including creating campaign assets, implementation, and ongoing monitoring and analysis.
Monitor activity on clients' social accounts and develop influence marketing campaigns as requested.
Track content effectiveness by channel against goals, including views and video retention, and report monthly to clients.
Align social media strategies with other digital initiatives to identify interaction opportunities and amplify content.
Stay updated on emerging social media and video trends and identify opportunities to leverage them for clients.
Participate in educational sessions to expand knowledge of social media best practices and share insights with team members.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
4+ years of experience in Digital Marketing; agency experience preferred.
Proficiency in digital marketing functions related to organic and paid social media marketing.
Exceptional written and verbal English skills.
Experience with Hubspot, Google Analytics, or WordPress.
Creative mindset and ability to stay updated on current marketing trends.
Exceptional organizational, presentation, and communication skills.
Some knowledge of SEO, marketing automation, social media, and B2B writing.
Outstanding communication and people skills.
Knowledge of B2B and/or industrial/manufacturing industry is a plus.
Certifications in Hubspot (Social Media Marketing or Inbound), Google Analytics (GA4), or LinkedIn Marketing Labs are a plus.

Nice to Have

Certifications in Hubspot (Social Media Marketing or Inbound), Google Analytics (GA4), or LinkedIn Marketing Labs.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field.
4+ years of experience in Digital Marketing.

Working at Xometry

Xometry is an equal opportunity employer that considers all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. The company participates in E-Verify and values diversity and inclusion.

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