Social Media Associate

Xometry

Los Angeles, CA

Full Time

Senior

2 days ago

Job Description

About the Role

Xometry, a NASDAQ-listed company, powers industries by connecting people with big ideas to manufacturers capable of bringing them to life through its digital marketplace. Thomas Marketing Services, an Xometry company, specializes in providing strategic insights and digital marketing guidance for industrial businesses, focusing exclusively on the manufacturing sector. The company connects businesses with buyers via various digital strategies and services. We are seeking a Social Media Associate to lead our clients' social media efforts from strategy development to execution, including content management, audits, campaign oversight, and trend analysis.

Key Responsibilities

Research and learn about clients' industrial manufacturing techniques and products to understand their customers' interests and needs
Leverage social media tools and analytics data to conduct client and competitor social media audits
Translate audit findings into clear, actionable strategies and tactics to meet business goals
Plan, create, edit, and manage client social content, ensuring brand adherence and performance
Develop and execute paid social media strategies, including creating campaign assets, implementing across platforms, and monitoring performance
Monitor activity on clients' social accounts and coordinate influence marketing campaigns as requested
Track content effectiveness by channel against goals, including views and video retention, and report results to clients
Align social media efforts with other digital initiatives to identify interaction opportunities and amplify content
Recommend optimization opportunities and evolve strategies based on performance data
Follow emerging social media and video trends to leverage new opportunities for clients
Participate in educational sessions such as webinars, seminars, and conferences to improve social media practices and share insights with team members

Requirements

Bachelor's degree in Marketing, Communications, or a related field
4+ years of experience in Digital Marketing, preferably in an agency setting
Proficiency in organic and paid social media marketing functions
Exceptional written and verbal English skills
Experience with tools such as Hubspot, Google Analytics, or WordPress
Creative mindset with awareness of current marketing trends
Strong organizational, presentation, and communication skills
Knowledge of SEO, marketing automation, social media, and B2B writing best practices
Outstanding communication and interpersonal skills
Industry knowledge in B2B and/or manufacturing sectors
Agency experience
Certifications such as Hubspot Social Media Marketing or Inbound, Google Analytics (GA4), or LinkedIn Marketing Labs are a plus

Nice to Have

Certifications in related fields such as Hubspot (Social Media Marketing or Inbound), Google Analytics (GA4), or LinkedIn Marketing Labs

Qualifications

Bachelor's degree in Marketing, Communications, or a related field
4+ years of experience in Digital Marketing

Working at Xometry

Xometry values diversity and is an equal opportunity employer. The company participates in E-Verify and emphasizes a commitment to inclusive hiring practices.

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