Social Media Coordinator

Lee Health

Fort Myers, FL

Full Time

Entry Level

45k-56k

12 days ago

Job Description

About the Role

The Social Media Coordinator will write, review, and edit marketing material and coordinate social media activities for Lee Health. This role will work collaboratively with staff from across the organization to promote their goals and messages while maintaining and aligning with corporate message and image. This person will play a pivotal role in executing and refining Lee Health's credibility by creating integrated marketing campaigns ensuring consistency in voice and brand. This position is 80% travel and 20% onsite.

Key Responsibilities

Write, review, and edit marketing material.
Coordinate social media activities for Lee Health.
Work collaboratively with staff from across the organization to promote goals and messages.
Create integrated marketing campaigns to ensure consistency in voice and brand.
Refine and execute Lee Health's credibility through social media and marketing efforts.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Public Relations or related field.
Minimum of 1 year in social media marketing, content creation or related experience.
Experience managing communications through website planning, management, and production.
Web publishing experience.
Valid Florida Drivers License.
Technical knowledge and understanding of social media platforms, metrics, and tracking.
Proficiency in navigating and utilizing various social media platforms and analytics tools.
Exceptional understanding of social media KPIs.
Familiarity with social media algorithms, trends, and updates.
Proficiency in project management tools and methodologies.
Ability to manage the pressure of meeting tight deadlines.
Exceptional knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices.
Understanding of search engine optimization (SEO) principles and techniques.
Ability to work evenings and weekends for events requiring social media coverage.