Social Media Coordinator

California Deluxe Windows

Los Angeles, CA

Full Time

Mid Level

69k-80k

14 days ago

Job Description

About the Role

California Deluxe Windows (CDW) is a premier provider of high-quality, energy-efficient windows and doors, delivering exceptional craftsmanship and customer service to homeowners across California. They are scaling their digital presence and seeking a talented Social Media Coordinator to lead their online strategy with creativity and precision. The role involves managing social media accounts, creating engaging content, driving lead generation, and optimizing campaigns to maximize ROI.

Key Responsibilities

Manage and grow all CDW social media accounts (Facebook, Instagram, Twitter/X, LinkedIn, TikTok).
Create engaging, high-quality content (posts, videos, stories, graphics) using traditional media and AI-based tools to streamline production and enhance creativity.
Schedule and post content consistently to boost engagement and brand visibility.
Drive lead generation through targeted campaigns, promotions, and audience engagement strategies.
Continuously optimize campaigns to reduce lead acquisition costs, leveraging data analytics and A/B testing.
Negotiate ad spends with social media platforms to secure cost-effective deals and maximize ROI.
Use analytics tools (e.g., Meta Business Suite, Google Analytics) to track performance metrics like engagement, conversions, and cost-per-lead.
Collaborate with the marketing team to align social media efforts with broader business objectives.

Requirements

2+ years of experience in social media management, ideally in home improvement, construction, or consumer goods.
Proficiency in AI-based content creation tools for generating compelling text, visuals, or videos (e.g., Canva AI, Runway, or ChatGPT).
Strong knowledge of social media analytics, lead generation tactics, and ROI optimization on platforms like Facebook Ads and Instagram.
Proven negotiation skills with a history of managing ad budgets effectively.
Data-driven mindset paired with creative flair—you excel at turning insights into impactful strategies.
Bachelor's degree in Marketing, Communications, or related field (preferred but not required).

Nice to Have

Experience with SEO, email marketing integration, or CRM tools like HubSpot.

Qualifications

Bachelor's degree in Marketing, Communications, or related field (preferred but not required).

Benefits & Perks

Competitive salary ($68,800-$80,000 base, plus performance bonuses tied to lead generation and ROI success).
Onsite or remote work with opportunities for growth in a dynamic, fast-growing company.
Comprehensive benefits, including health insurance and paid time off.