Social Media Coordinator

About the Role

Key Responsibilities

• Develop, write, and schedule engaging, platform-appropriate content for Instagram, Facebook, TikTok, YouTube, Pinterest, and X, maintaining consistency in voice and visual identity.
• Maintain and organize a comprehensive content calendar to align posts with campaigns, product launches, key events, and seasonal trends.
• Conceptualize, film, and edit vertical-first videos (Reels, Stories, TikToks) using tools such as CapCut, Canva, or Adobe Premiere.
• Actively monitor and respond to comments, messages, tags, and Google Reviews in a timely and professional manner that reflects the brand's tone and values.
• Contribute original and trend-aware ideas to support strategic initiatives, promotions, and social activations.
• Collaborate with internal teams to review and refine content prior to publishing, ensuring brand accuracy, clarity, and excellence.
• Use Sprout Social and other tools to schedule content, track engagement, monitor performance metrics, and optimize digital strategies.
• Create and manage Facebook Events and promotional giveaways using platforms like SweepWidget to drive participation and brand visibility.

Requirements

• 1-2 years of experience in social media marketing, content creation, or digital brand management.
• Bachelor's degree in marketing, Communications, Digital Media, or related field (or equivalent practical experience).
• Proficiency in social media tools, video editing platforms, and digital engagement best practices.
• Strong copywriting, visual storytelling, and communication skills.
• Ability to manage multiple projects, meet deadlines, and adapt quickly to emerging trends.
• Comfortable working both behind and in front of the camera.

Nice to Have

• Experience with Sprout Social, Meta Business Suite, and analytics platforms.
• Understanding of online audience behavior across demographic groups.
• Creativity, cultural awareness, and the ability to translate trends into brand-aligned content.
• Strong collaboration skills with a proactive, solution-oriented mindset.

Qualifications

• Educational background in marketing, Communications, Digital Media, or related field (or equivalent practical experience).

Benefits & Perks

• Paid vacation and PTO
• Tuition reimbursement
• Excellent wellness-based health insurance for individual and family
• Dental and vision plans
• Company-matching 401(k) program
• Employee discounts on wine and spirits
• Employee assistance program (EAP)
• Pet insurance