Social Media Coordinator

Just Brands

Fort Lauderdale, FL

Full Time

Mid Level

60k-65k

11 days ago

Job Description

About the Role

At JustBrands, we're building some of the most disruptive names in cannabis, CBD, and next-gen consumer products. Our portfolio includes fast-growing, culture-defining brands like JustCBD, Vessel, Melo, Cloud Cola, and more. We're not just creating products—we're creating movements. We are looking for a Social Media Coordinator with the creativity, instincts, and operational firepower to take emergent brands to virality. This role involves architecting culture-defining moments, producing thumb-stopping content, and managing a disciplined, high-output calendar across multiple brands.

Key Responsibilities

Drive Virality: Create and execute content strategies designed to cut through noise, spark engagement, and grow audiences exponentially.
Content Creation: Ideate and produce original, platform-native content (short-form video, memes, graphics, campaigns) that resonates with diverse consumer communities.
Brand Frameworks: Understand and activate within established brand voices, visual identities, and strategic frameworks—while pushing boundaries where it counts.
Campaign Execution: Plan and launch multi-channel campaigns across Instagram, TikTok, X, LinkedIn, and emerging platforms.
Project Management: Manage timelines, workflows, and creative production across internal teams and external collaborators.
Analytics & Optimization: Track performance metrics, run experiments, and refine strategies based on insights.
Trendspotting: Identify and capitalize on cultural, platform, and community trends before they break.

Requirements

Proven Track Record: Demonstrated success building or scaling brands to viral relevance.
Creative Firepower: Strong portfolio of content that shows original, innovative thinking.
Strategic Discipline: Ability to balance big creative swings with consistent execution inside a brand framework.
Platform Expertise: Deep knowledge of TikTok, Instagram Reels, YouTube Shorts, and emerging channels.
Operational Rigor: Project management skills with the ability to run multiple campaigns and calendars in parallel.
Collaborative Spirit: Comfortable working with designers, videographers, agencies, and executives.
Entrepreneurial Energy: Self-starter who thrives in a fast-paced, high-growth environment.

Nice to Have

Experience with social media advertising and influencer collaborations.
Knowledge of digital marketing performance monitoring and data analytics.
Ability to develop multi-channel marketing campaigns and manage social media brand presence.

Qualifications

Experience with social media platforms such as TikTok, Instagram, YouTube, and emerging channels
Strong portfolio demonstrating original content creation
Ability to manage multiple campaigns and workflows simultaneously

Benefits & Perks

Competitive compensation
Benefits including health insurance, dental insurance, vision insurance, life insurance, 401(k), paid time off, employee discount
Work with a creative, driven team shaping the future of cannabis and functional CPG
Room to grow into a leadership role as the company scales