Social Media Coordinator

Crouse Hospital

Syracuse, NY

Full Time

Mid Level

58k-60k

14 days ago

Job Description

About the Role

Crouse Health has been a leading healthcare provider in Central New York since 1887. The organization combines a family-friendly culture with a passion to provide the best care, creating an environment where both patients and team members feel valued. The Communications team is hiring a Full Time Social Media Coordinator to develop and manage social media strategies, content, and campaigns to support the hospital's marketing and community engagement efforts.

Key Responsibilities

Develop and implement a comprehensive social media strategy aligned with overall marketing and business objectives.
Create, edit, and publish daily content, including text, images, and videos, tailored to specific social media platforms.
Plan and execute social media campaigns, including contests and giveaways, to increase engagement and reach.
Monitor social media metrics, such as engagement rates and follower growth, to evaluate the success of strategies and provide regular reports to leadership.
Research and identify new trends, platforms, and communication methods to enhance social media efforts.
Develop long-term strategies and set measurable goals.
Conduct interviews, draft articles, and take photos for internal and external communication pieces.
Draft and send news releases.
Assist with special events within and outside the hospital, coordinating with Employee Engagement, Community Engagement, etc.
Assist with content on the Crouse Insider (intranet) and crouse.org.
Assist with preparation of and participation in employee activity events.
Assist with mailings and the distribution of communications pieces.
Update media list and collect news clips.
Perform other duties as assigned by leadership.

Requirements

Bachelor's Degree in Communications or related field.
Minimum of 3-5 years in broad-based marketing, communications, and/or PR role.
Previous experience in website content management system use, social media use, tracking, and data analysis.
Excellent written, verbal communications, and computer skills.
Professional demeanor; organized; ability to work independently on assignments and juggle multiple projects.
Availability to work 40 hours/week, with some evening and weekends for special events/community activities.
Experience with WordPress, Canva, Constant Contact, and other platforms is a plus.

Nice to Have

Experience with website content management systems like WordPress.
Experience with Canva, Constant Contact, and other digital platforms.

Qualifications

Bachelor's degree in communications or related field
3-5 years of experience in marketing, communications, or PR

Benefits & Perks

Medical, Dental, Vision insurance
FSA and 401K plans
Company paid life insurance
Tuition Assistance and Workforce Development Opportunities
Crouse Health Employee Assistance Program
Employee discounts on hospital services, cafeteria, pharmacy, and certain retailers
YMCA Subsidy program

Working at Crouse Hospital

Crouse Health fosters a family-friendly culture with a passion for providing excellent care, creating an environment where both patients and team members feel valued.

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