Social Media Coordinator

About the Role

Key Responsibilities

• Serve as a primary social media coordinator for the MLO program and maintain the company's voice, tone, while ensuring an adherence to established brand and compliance standards.
• Enhance marketing's presence in new and emerging social media and how it fits into overall marketing mix and strategies.
• Provide 1 on 1 or group social media guidance and education for Mortgage Lenders and mortgage department leaders across the company's footprint.
• Deliver monthly, quarterly, and annual reporting on the MLO social media program, highlighting engagement trends and actionable insights.
• Track and measure campaign ROI, identifying opportunities to improve performance and optimize reach.
• Drive ongoing program, process, and measurement improvements, as it relates to acquisition of metrics and campaign ROI.
• Develop resources, best practices, and process documents to aid the loan officers on the social media program to be proactive in building their individual brand.
• Collaborate with local market leaders and marketing executives across the company's footprint.
• Collaborate with interns, peers, and others on the marketing team.

Requirements

• Bachelor's degree in business, marketing, communications, journalism, or a related field.
• 1-2 years of experience in social media management, digital marketing, or related field (internships or part-time roles count).
• Demonstrated ability to work independently and to manage own project tasks.
• An understanding of the social media landscape.
• Familiarity with social media management platforms (Hootsuite, Social Studio, Sprout Social, etc.) strongly preferred.
• Experience with Microsoft Office suite, and design tools (Canva, Adobe Creative Suite).
• Excellent communication skills, both oral and written.
• Good organizational skills, attention to detail, and ability to manage multiple projects independently.
• Creative thinker with a proactive mindset, passion for digital marketing, and ability to speak up and think creatively.
• Ability to work independently with a wide range of business stakeholders.
• Ability to drive a vehicle, must maintain a current, valid driver's license and an acceptable driving record for bank insurance purposes.

Nice to Have

• Familiarity with social media management platforms (Hootsuite, Social Studio, Sprout Social, etc.).

Qualifications

• Bachelor's degree in business, marketing, communications, journalism, or a related field.
• 1-2 years of experience in social media management, digital marketing, or related field.