SOCIAL MEDIA COORDINATOR

About the Role

Key Responsibilities

• Serve as primary manager of USA Wrestling's current social media portfolio including Facebook, Instagram, Threads, X, TikTok, YouTube, and LinkedIn, creating content with imagination and originality.
• Maintain ownership of the internal social media calendar, manage cross-departmental social media requests, and ensure a regular posting cadence per platform.
• Oversee the development and implementation of long-term social media strategy and best practices, including content creation, monetization, paid opportunities, and trend awareness.
• Track key performance metrics of social media projects, report insights to stakeholders, and adjust strategies accordingly.
• Manage social media management technology stack and recommend new tools to improve operational efficiency.
• Develop and maintain a pool of freelance social media professionals for projects as needed.
• Produce original content for social media platforms, including graphic design, video production, and copywriting, highlighting USA Wrestling members, events, partners, and stakeholders.
• Lead social media content creation at regional, national, and international events, including live updates, match highlights, interviews, behind-the-scenes content, and promotional shoots.
• Create social media content around community events, athlete promotion, impact stories, and brand priorities, bringing original ideas and collaborating with the team.
• Provide social media content toolkits for team members to create and post content at events.
• Ensure brand identity and content consistency across channels, shaping USA Wrestling's digital voice.
• Serve as a point of contact for broadcast rightsholders and support digital marketing campaigns through social media assets and recommendations.
• Coordinate with media partners, clubs, sponsors, athletes, coaches, and influencers to grow USA Wrestling's digital footprint.
• Assist with media relations, public relations, and event media operations, and upload digital content to archives.
• Create multimedia content including written, photo, and video for USA Wrestling's digital platforms.

Requirements

• A bachelor's degree in Journalism, Communications, Broadcasting, Marketing, Public Relations, Advertising, Digital Media, or a related field; specialization in social media preferred.
• Minimum of one-year relevant professional experience in content creation and social media management, with experience in sports desirable.
• Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, Lightroom, and Premiere Pro.
• Experience with social media and content creation tools such as Hootsuite, Buffer, HubSpot, Bitly, Canva, Envato Elements, and Linktree.
• Ability to write effective short-form copy for various social media posts.
• Understanding of current social media trends, platform-specific content relevance, and audience engagement strategies.
• Passion for creativity, imagination, and visual storytelling to engage audiences.
• Resourcefulness and professional judgment to problem-solve and own work daily.
• Willingness to travel domestically and internationally, and work non-traditional hours including nights, weekends, and holidays.
• Ability to work under deadlines, manage multiple projects, and work independently or in teams.
• Must pass a USA Wrestling background screening and complete SafeSport Certification within two weeks of hire.

Nice to Have

• Basic knowledge of wrestling, including athletes, rules, and history.
• Experience with content management systems and customer relationship management systems.
• Experience with project management systems and maintaining content calendars.
• Hands-on experience operating digital camera equipment for photo and video shoots.

Qualifications

• Educational background as specified in requirements.

Benefits & Perks

• Paid vacation and sick time
• Approximately 10 paid holidays per year
• 403(b) retirement plan
• Medical, dental, and vision insurance
• Employer-paid life insurance