Social Media Coordinator

About the Role

Key Responsibilities

• Ensure timely and accurate responses to questions posed directly and indirectly on social media.
• Create engaging and conversational responses to comments using the appropriate college voice.
• Monitor social media for mentions of TCC and respond appropriately.
• Share relevant posts, comments, and conversations with TCC entities such as Deans, Security, and Vice Presidents.
• Create and post compelling content that highlights TCC culture, news, and stories; addresses issues relevant to TCC audiences; and informs students about important events and deadlines.
• Develop weekly content plans in collaboration with Campus Communications Officers, Marketing, and other TCC entities.
• Coordinate social media for college events and independently plan and execute related projects to maximize TCC's reach.
• Measure and report the impact of social media activities using analytics.
• Contribute to the development of the college-wide strategic marketing plan.
• Work with the marketing director to execute posts supporting strategic marketing initiatives impacting enrollment.
• Engage with external entities, including businesses, media, and public officials, to maximize TCC's reach.
• Analyze marketing data and propose strategic recommendations based on observed trends.
• Experiment with new and alternative ways to leverage social media.
• Ensure consistency of social media messaging across the institution.
• Collaborate with TCC entities to standardize and improve their social media practices.
• Promote social media as a communication channel.
• Coordinate and maintain TCC's Social Media Policy and Social Media Best Practices/Guidelines.
• Post articles and photos in the content management system as needed.
• Implement crisis communication plans to manage and mitigate negative publicity or social media crises.
• Encourage and curate user-generated content to foster community engagement and authenticity.
• Regularly analyze social media trends and incorporate them into the social media strategy to stay current and relevant.

Requirements

• Ability to write compelling, concise copy that promotes TCC's culture, programs, people, and events.
• Ability to search TCC's resources, website, and the web to discover and amplify TCC news and stories.
• High level skill with social media platforms, with the ability to post attractive, sharable content in accordance with best practices.
• Ability to communicate through multiple social media channels on a daily, often hourly, basis.
• Ability to represent TCC with professionalism and respect to all participants.
• Skill in spearheading marketing campaigns to increase web referrals, engagement, and audience growth.
• Ability to recruit, coach, and empower TCC departments, organizations, students, and staff to amplify TCC's stories and culture through social media.
• Ability to monitor trends in social media tools, applications, and best practices and to apply analytics to measure traffic and engagement.
• Knowledge of the English language, including the meaning and spelling of words, rules of composition, and grammar.
• Demonstrated experience using social media to engage with and grow online communities.

Nice to Have

• Prior experience in Marketing, Journalism, Communications, and/or as a Social Media Coordinator.

Qualifications

• No formal educational qualifications specified, but experience in social media, marketing, or related fields is implied.

Benefits & Perks

• Part-time position at $21.25 per hour.
• Work schedule Monday-Friday, 8am-4pm, 29 hours per week.
• Support for inclusion through the Commonwealth's Alternative Hiring Process.