SOCIAL MEDIA COORDINATOR

About the Role

Key Responsibilities

• Support the day-to-day management of all Florida Panthers owned social media channels, including X, Instagram, TikTok, Facebook, YouTube, and LinkedIn.
• Stay current with relevant social media trends and apply them to the Panthers brand and ancillary accounts.
• Assist in leading coverage of Panthers games, events, concerts, and other related activities.
• Collaborate with internal departments to coordinate efforts and cross-promotional opportunities for events such as theme nights, community initiatives, and sponsorship activations.
• Monitor social conversations around the Panthers, NHL, and current social/cultural landscape.
• Focus on brand building, awareness, and relevancy to grow the Florida Panthers brand in the market and beyond.
• Participate in brainstorming, creating, and executing content ideas for various initiatives.
• Assist in influencer marketing strategies.
• Help manage relationships with local teams, affiliates, NHL social accounts, and vendors.

Requirements

• 1-3 years of relevant experience managing brand social media accounts.
• Extremely organized and detail-oriented, with a focus on quality and consistency.
• Passion for social media, pop culture, and sports.
• Strong understanding of social media culture, platforms, trends, and strategy.
• Proficiency in using data-driven strategies to drive KPIs and decision making.
• Excellent writing and verbal communication skills.
• Bachelor's degree in communications, journalism, marketing, or related field.
• Ability to work flexible hours, including nights, weekends, and holidays.
• Must maintain organizational confidentiality standards.
• Positive attitude, strong work ethic, and a team-first mentality.

Nice to Have

• Experience using DSLR and mirrorless cameras.
• Experience with Adobe Creative Suite.

Qualifications

• Bachelor's degree in communications, journalism, marketing, or other related experience.