Social Media Coordinator

About the Role

Key Responsibilities

• Develop, script, film, and edit short-form video (Reels/TikTok) and photography, optimized for each platform's best practices.
• Coordinate and lead shoots, including managing shot lists, talent, and permissions, and travel weekly to retail locations for associate features and event coverage.
• Manage the content calendar, schedule posts, craft on-brand captions, select music/audio, and tag products or partners as needed.
• Quickly adapt to emerging trends, deliver real-time event coverage, and support community management by monitoring comments and routing DMs.
• Monitor metrics such as views, engagement rate, saves/shares, and follower growth; share insights and test new content approaches to improve results.
• Collaborate with brand, retail operations, and HR/store partners to gather stories, gain approvals, and ensure brand consistency.
• Maintain an organized media library, file footage, and manage releases and permissions.

Requirements

• 1-3 years of experience in social media or content roles (brand, agency, or creator side).
• Deep understanding of Instagram and TikTok formats, features, and trend cycles.
• Skilled at filming with phone or mirrorless camera; familiar with basic lighting/audio; capable of editing short-form video (CapCut, Premiere Pro, or similar).
• Knowledge of design and copy basics: simple motion/graphics (Canva/After Effects a plus), writing on-brand captions, and crafting engaging hooks.
• Ability to interpret analytics (native tools, GA4, Sprout, Hootsuite, etc.) and turn insights into action.
• Organized, dependable, and comfortable directing or filming with on-camera associates; able to work quickly without compromising quality.
• Valid driver's license and willingness to travel for weekly store and field shoots.

Nice to Have

• Experience capturing live event content.
• Basic photography/color correction skills (Lightroom/Photoshop).
• Understanding of brand safety, permissions, and simple release forms.

Benefits & Perks

• Benefits including vision, dental, medical, and more.