Social Media Coordinator, Valuetainment

About the Role

Key Responsibilities

• Organize, implement, and execute social media campaigns on multiple platforms
• Regularly analyze and report on the effectiveness of campaigns and overall social media strategy to stakeholders, providing insights and recommendations for improvement; define social media KPIs
• Monitor SEO and user engagement and suggest content
• Foster community interaction and engage directly with followers, responding to queries in a timely manner and moderating discussions to build a loyal community
• Communicate with industry professionals and influencers via social media to create a strong network
• Maintain a detailed content calendar that aligns with marketing objectives and campaign launches to ensure consistent and timely content delivery; oversee social media content
• Collaborate with and mentor junior staff or team members on best practices for social media management and the use of specific tools and platforms
• Ensure all social media activities comply with legal and regulatory standards and adhere to established brand voice and guidelines
• Initiate and manage innovative social media campaigns and collaborations that align with broader marketing strategies and increase brand visibility
• Identify, negotiate, and manage partnerships with influencers to expand reach and credibility of the brand
• Optimize content across different social media platforms, understanding the unique requirements and best practices for each to maximize reach and engagement

Requirements

• 3+ years of proven experience in social media coordination and content strategy
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, TikTok, Instagram, Snap Chat, and other social media best practices
• CRM and email marketing experience is a plus
• Understanding of SEO and web traffic metrics
• Strong copywriting skills and the ability to think creatively
• Experience with audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent time management and multitasking skills
• Critical thinker and problem-solving skills
• Ability to collaborate with cross-functional teams
• Great interpersonal, presentation, and communication skills
• Bachelor degree in Marketing or relevant field preferred

Nice to Have

• CRM and email marketing experience

Qualifications

• Bachelor degree in Marketing or relevant field

Benefits & Perks

• Salary + Performance-Based Bonus
• Comprehensive Benefits Package